Traditionally, creating 3-D art has meant hundreds of hours of sculpting, creating a piece from scratch using wood, clay, and other materials. Using 3-D scanning and printing, artists are now able to capture digital images of their creations down to the smallest of details.READ»
Some companies--like Patagonia--thrive on their sustainability. Others--like Nike--keep it in the background. But if there is a difference between the reality of sustainability and customers' perception of it, it can make or break ...READ»
I AM, a new responsible business focused on bringing value to both producers and customers, is starting off with a bang: Its founder is staying on a treadmill until they make their fundraising goal.READ»
If you haven't worn one yourself, it's highly likely you've at least seen a yellow Livestrong wristband. The ubiquitous bracelets are as much a fashion statement as they are a call for solidarity. But seven years ago, the Lance ...READ»
Nike might have ruptured the space-time continuum to release Marty McFly’s sneakers last month, but the company’s new Vac Tech collection is just as futuristic.
As a centerpiece for the holiday season, Nike Sportswear has ...READ»
Last week's release of Nike's 2011 MAG, the "most famous shoes never made," is already heading towards a bright future. The shoe inspired by Marty McFly's futuristic footwear in Back to the Future II sent thousands of fans to an eBay ...READ»
In 2015, Marty McFly slipped on a pair of Nike Air Power Laces, white-and-gray high-tops with teal specks and wrap-around ankle straps, which self-fastened electronically. Now, four years earlier, Nike is going Back To The Future (er, ...READ»
Running has always seemed like pure masochism to me, but for many urbanites it's the best and only way to get daily exercise. Seeing a whole city's worth of this activity, over a whole year, paints the urban landscape in a whole new ...READ»
In China, street basketball players have some pretty odd footwear: everything from hiking boots to cross-trainers, anything to withstand the brutal outdoor heat or stand up to the hard asphalt underfoot. Shane Kohatsu, Nike's ...READ»
My colleague and I are from Denmark. We, along with much of the world, admire the United States’ relentless pursuit of the Next Big Thing, its inherent optimism, and its go-getter attitude. Other parts of the world should learn to ...READ»
Anyone can win at golf, as evidenced by the guy who beat Tiger for this year's Masters. Playing such a democratic sport can make it hard to stand out, which may be one reason today's putters have evolved to look like galactic death ...READ»
Running is already a thing of beauty, as anyone who's watched Prefontaine float sublimely past a finish line will tell you. Here to push the sport even further into the realm of fine art is Nike, which commissioned a project recently ...READ»
Sustainability is a key driver of innovation in business. But does calling it green create more harm than good? Could we speed the green economy by labeling it something else? And what is the magic word that will win the hearts of stakeholders and consumers? READ»
It's difficult to predict what will make a brand successful in the future. But I believe there are five pillars that will help brands survive, and thrive in our brave new world. READ»
