http://www.fastcompany.com/tags/chipotle-mexican-grill The taxonomy view with a depth of 0. xx http://www.fastcompany.com/blog/tim-manners/shop-talk/haute-chipotle <p>It came toward the end of about an hour of conversation, but it was possibly the best quote I've ever gotten in an interview. We had exhausted a wide range of subjects, and to wrap things up, I said, &quot;So, ultimately, what do you hope to accomplish?&quot;</p> <p>After a couple of platitudes about serving great food at low prices, Jim Adams, executive marketing director of Chipotle Mexican Grill, replied: &quot;You know, there's no excuse to serve crap. There just isn't any. And too many places serve crap.&quot;</p> <p><a href="http://www.fastcompany.com/blog/tim-manners/shop-talk/haute-chipotle">read more</a></p> chipotle mexican grill Food Business jim adams Marketing pricing retail the hub magazine tim manners Management 840432 Sat, 03 May 2008 09:13:46 -0400 Tim Manners 840432 at http://www.fastcompany.com