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 <title>Redesigning a Brand</title>
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Redesigning a magazine&#039;s layout doesn’t just update it – it revolutionizes it. Luke Hayman, an art director with the design firm, Pentagram, spoke to an audience of about 50 students and professors at the final meeting of the Delacorte Lecture Series at Columbia Journalism School on April 24. Hayman explained that any redesign has to be a careful process, as a magazine represents a brand and a particular audience base. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/rachel-king/geek-style/redesigning-brand&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Fri, 02 May 2008 09:37:13 -0400</pubDate>
 <dc:creator>Rachel King</dc:creator>
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