Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral.READ»
Marc Giai-Miniet is a French artist who looks like Santa Claus and works like a madman, building much of his livelihood on small, fastidiously complex dollhouses, some just 36 inches long and 35 inches wide.
Giai-Miniet is ...READ»
How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.READ»
1959: Barbie
The first adult doll focused on fashion was also one of the first toys to rely heavily on TV advertising.
1960: Chatty Cathy
This talking doll used a low-fidelity phonograph record to speak one of 11 phrases when ...READ»
The world's favorite plastic party girl and the furniture industry's favorite plastic purveyor have teamed up in a brilliant collaboration to celebrate their respective birthdays at the big furniture fair in Milan. ...READ»
For 50 years, a certain American blonde with the figure of a Playboy bunny, the hair-do of a USC cheerleader, and the arches of a Conde Nast editor has been channeling the zeitgeist and fashioning her wardrobe accordingly. Here are just some of the dolls from her storied life.READ»
For 50 years, a certain American blonde with the figure of a Playboy bunny, the hair-do of a USC cheerleader, and the arches of a Conde Nast editor has been channeling the zeitgeist and fashioning her wardrobe accordingly.
She ...READ»
Come on, Barbie, let's go party! In honor of her big 5-0, the $3 billion Mattel brand is busting out the global confetti. There's a birthday bash in a life-size Malibu Dream House -- complete with signature-pink carpet -- designed ...READ»
When I finally cleared through the crowd of technology reporters at the press preview for Digital Life -- the largest consumer electronics show on the East Coast -- I saw the booth causing the buzz was Mattel. Besides hand-held ...READ»
The Barbie Thing
A few days ago, in a conversation with women in the office, the topic of Barbie dolls came up. As the mother of a 23-year-old daughter, I wondered what these younger women thought.
I was curious if ...READ»
