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 <title>competitiveness</title>
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 <title>Academics Say Make Math Cool to Promote U.S. Competitiveness</title>
 <link>http://www.fastcompany.com/blog/robert-atkinson/washington-watch/academics-say-make-math-cool-promote-us-competitiveness</link>
 <description>&lt;p&gt;
(Guest blogged by &lt;a href=&quot;http://www.itif.org/index.php?s=staff#three&quot;&gt;Daniel Castro&lt;/a&gt;)
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/robert-atkinson/washington-watch/academics-say-make-math-cool-promote-us-competitiveness&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/stem">STEM</category>
 <category domain="http://www.fastcompany.com/tag/education">Education</category>
 <category domain="http://www.fastcompany.com/tag/competitiveness">competitiveness</category>
 <category domain="http://www.fastcompany.com/tag/science">science</category>
 <category domain="http://www.fastcompany.com/tag/math">Math</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <pubDate>Wed, 15 Oct 2008 15:07:39 -0400</pubDate>
 <dc:creator>Robert Atkinson</dc:creator>
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<item>
 <title>Can Short-Term Brand &quot;Candidate Obama&quot; Transform Successfully Into Long-Term Brand &quot;President Obama&quot;?</title>
 <link>http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/can-short-term-brand-candidate-obama-transform-successfully-long</link>
 <description>&lt;p&gt;
A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand&#039;s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, &amp;quot;Candidate Obama,&amp;quot; and the long-term brand, &amp;quot;President Obama.&amp;quot; (See Fast Company: &amp;quot;&lt;a href=&quot;/magazine/124/the-brand-called-obama.html&quot;&gt;The Brand Called Obama&lt;/a&gt;.&amp;quot;)
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/can-short-term-brand-candidate-obama-transform-successfully-long&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/marketing">Marketing</category>
 <category domain="http://www.fastcompany.com/tag/competitiveness">competitiveness</category>
 <category domain="http://www.fastcompany.com/tag/branding">branding</category>
 <category domain="http://www.fastcompany.com/tag/differentiation">Differentiation</category>
 <category domain="http://www.fastcompany.com/tag/strategy">strategy</category>
 <category domain="http://www.fastcompany.com/tag/advantage">advantage</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Fri, 02 May 2008 02:18:43 -0400</pubDate>
 <dc:creator>Dan Herman</dc:creator>
 <guid isPermaLink="false">838226 at http://www.fastcompany.com</guid>
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