http://www.fastcompany.com/tag/boomers The taxonomy view with a depth of 0. en http://www.fastcompany.com/blog/john-reddish/john-reddish-get-results-coach/boomer-succession-coaching <p>We Boomers, as a group, have given too little thought to what comes next in our lives. And many of us have operated like we'd be able to go on forever.</p> <p><a href="http://www.fastcompany.com/blog/john-reddish/john-reddish-get-results-coach/boomer-succession-coaching">read more</a></p> John Reddish business coaching Boomers baby boomers executive coach career coaching coach coaching get results mentor mentoring non-profit board Leadership Management Careers Work/Life Fri, 27 Feb 2009 11:46:20 -0500 John Reddish 1188152 at http://www.fastcompany.com http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/ogilvy-vs-godin-big-idea-advertising-dead <p> Is the concept of the Big Idea dead in advertising? How much has the<br /> internet and Web 2.0 specifically altered the fundamentals of the<br /> industry? </p> <p> In his 1983 book, <a href="http://www.powells.com/biblio/1-9780394729039-2" target="_blank" title="On Advertising">On Advertising</a>, master David Ogilvy held forth on the central tenet to sell products: </p> <p><a href="http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/ogilvy-vs-godin-big-idea-advertising-dead">read more</a></p> Ogilvy Seth Godin web 2.0 generation x Communication cereal advertising Marketing books Godin ideas Seth - Meatball Sundae online marketing David Ogilvy idea Boomers Innovation Leadership Ethonomics Tue, 29 Apr 2008 06:44:28 -0400 DJ Francis 832126 at http://www.fastcompany.com