David Ogilvy

Aiming high ye blogger?

VJ Misra — Wed, 26 Aug 2009 22:30:16 -0400

Anyone can write nowadays and over time become a seasoned blogger with a decent following. If you can construct two sentences together with minimal syntactical and grammatical mistakes, you could potentially be a blogger or a writer! The word "expert" has morphed into a not-so-clearly-defined muddy-in-the-water Mr.-Know-It-All definition of the new Gen-Y revolution.

The question you should ask yourself: "Will people pay to read my material?" "Can I be the authority figure on a subject?"

Do You Obey Design Rules?

Michael Cannell — Thu, 04 Jun 2009 11:40:51 -0400

We like to think design is a field of unfettered creativity—an industry that abhors the proverbial box. In actuality it sags under an abundance of rules: Less is more. God is in the details. A good copy is better than a bad original. When in doubt, leave it out. Good design is when it's finished…and so on.

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

DJ Francis — Tue, 29 Apr 2008 06:44:28 -0400

Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?

In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products: