When you can attribute a 20% revenue gain to a customer centric culture or program, you get noticed. And that's exactly what happened to several Voice of the Customer thought leaders during the annual Allegiance Engage Summit 2011 in Deer Valley, Utah. READ»
When it comes to customer feedback, you usually only hear from the people who really love you or the ones who really hate you but generally not from those who land somewhere in the middle. And, somehow, the negative always seems to ...READ»
I read a news item today promoting yet another contest/open innovation/co-innovation website a company has developed to draw ideas from the general public. Is an innovation contest innovative?
No. An emphatic no, in fact – No!
I ...READ»
This is my first blog here, so I am going to try to lay down some ground work. Before we can embark in detailed work of what makes feebdack work, and how you can create better customer experiences - let's put some definitions out ...READ»
