metrics | Fast Company

Ramping Up The Emotional Side Of Marketing When It Can't Be Measured

BY Lauryn BallesterosWed Nov 9, 2011

There are things you inherently cannot track but that are still linked to the most powerful sales tool that ever existed: emotion. READ»

LEADERSHIP | Comment

LinkedIn's Reid Hoffman: Data Wrangler of The Modern Age

BY Ellen McGirtTue Mar 15, 2011

Reid Hoffman, angel investor, co-founder of LinkedIn and Fast Company Most Creative Person, took the stage at SXSW interactive as part of the distinguished speaker series, and immediately brought the ballroom back to the future. ...READ»

LEADERSHIP | Comment

Re-Booting Valentine’s Day for Good

BY Ellen McGirtSun Feb 13, 2011

Three social entrepreneurs decide to make the world a more generous place in real time. Will you help?READ»

THE SOCIAL NETWORK | Comment

The Facebook Drama "The Social Network" Won't Show You

BY Ellen McGirtWed Oct 6, 2010

The Social Network is not the feel-good movie of the year--certainly not for Mark Zuckerberg, or for the dozens of exceptionally talented men and women who created Facebook. They were, and are, brilliant, hardworking and imaginative people who managed to survive the uniquely fraught early moments of an online start-up. It was a swirl alright, but not the way the film would have you think.READ»

GOOGLE | Comment

Google Goes Transparent on Government Data Requests

BY Kit EatonTue Sep 21, 2010

You may worry about Google's use of your private data, but Google would remind you it's how the government (here or abroad) uses that data that's important. Hence the search giant is launching new tools today to improve transparency on these matters.READ»

SOCIAL RESPONSIBILITY | Comment

Facebook Co-Founder Chris Hughes Is Back in the Startup Business With Jumo.com

BY Ellen McGirtThu Mar 18, 2010

Chris Hughes, the Facebook co-founder, and the engine behind the MyBarackObama community organization site, is back in the start-up business.READ»

SOCIAL RESPONSIBILITY | Comment

Facebook Chris Hughes Jumo.com

BY Ellen McGirtThu Mar 18, 2010

Chris Hughes, the Facebook co-founder, and the engine behind the MyBarackObama community organization site, is back in the start-up business.READ»

CORPORATE SOCIAL RESPONSIBILITY | Comment

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility

BY Chris JarvisMon Aug 3, 2009

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust. There's a lot here, so take your time with it, read it in pieces, and as always, share your thoughts and insights.READ»

DIGITAL MEDIA | Comment

Following Chatter From Iran on Twitter

BY David SmithWed Jun 17, 2009

The web is an amazing communication channel. Empowered by tools like Twitter, it is even more incredible. You no doubt have read about how Twitter, Facebook and YouTube represent some of the only channels for communication for those ...READ»

BUSINESS | Comment

Intel's Long-Term Plan: Spend Money to Make Money

BY Ellen McGirtFri May 29, 2009

When it comes to economic crisis, grizzled veterans like Intel have stared into the abyss before and lived to tell the tale. We look at how several giants are approaching today's meltdown with distinctive strategies for not only surviving but also thriving.READ»

BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP | Comment

What's the True Impact of Your Employee Volunteer Program? Glad You Asked

BY Chris JarvisTue May 19, 2009

Almost every conversation we have regarding employee volunteer programs involves a vigorous discussion of metrics. Business managers want to determine the value of hours contributed to the community via employee volunteers. Non-profits are trying to assess whether or not it is worth the trouble organizing massive employee volunteer events for corporations. Stakeholders question whether business should be distracted by activities that seem to offer little to no bottom line impact. READ»

DIGITAL MEDIA | Comment

History of Information

BY David SmithTue May 19, 2009

Thomas Baekdal's view of the history of information and where it is all going.READ»

DIGITAL MEDIA | Comment

Google Profiles Competes in Social Listing Space

BY David SmithWed Apr 22, 2009

According to John Battelle, it's a really big deal. Others are comparing it to a LinkedIn or Facebook killer. Whatever you call it, Google Profiles are here to stay and they can give you a lot more splash for your personal brand. ...READ»

DIGITAL MEDIA | Comment

Twitter Pitch Engine Debuts

BY David SmithTue Mar 31, 2009

I've written before in this space about the power of Twitter for those in the news industry and those wanting to get the news first. Now there is a "pitch engine" called MediaOnTwitter which makes contact with the press ...READ»

FACEBOOK CONNECT | Comment

The Consumer Media Connection

BY David SmithWed Feb 25, 2009

There are a number of interesting two way communications situations happening in media today. It represents the integration of the social media such as Facebook and Twitter into the "mainstream" web edit sites. This is ...READ»

LEADERSHIP | Comment

Memes From My Father—Silly Internet Fun with Barack Obama's Life Story

BY Ellen McGirtFri Feb 6, 2009

If you thought a pot-smoking Olympic athlete was bad, wait until you hear a trash-talking President. Call it Memes from My Father–the latest Internet sensation involves silly fun with Barack Obama’s life story.READ»

MEDIA | Comment

Tech Blunders in Super Bowl Advertising

BY David SmithMon Feb 2, 2009

The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed. Some examples from this Monday morning ...READ»

TIME SHIFTING | Comment

I Want My Prime Time TV When I Want It

BY David SmithTue Jan 27, 2009

Last night, as is usual on Monday night, I could not wait to see 24. I've followed this series through thick and thin since the start. It's actually gotten a good story line reboot and is quite entertaining this year. As I was ...READ»

WHITE HOUSE | Comment

Watching and Interacting at the Inauguration Viewing

BY David SmithWed Jan 21, 2009

(written but somehow not posted the day after the election) Last Tuesday was a banner day for America, the world and also for social media. Not only did more people apparently watch the inauguration of President Obama on TV, they ...READ»

EVP | Comment

CSR and Employee Volunteer Programs: How to Make the Business Case

BY Chris JarvisWed Jan 21, 2009

“The business doesn’t need to understand social impact; social impact needs to understand the business,” said Saul. “In other words, social impact needs to prove its value to the business.”The following is an expert from a ...READ»