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CORPORATE SOCIAL RESPONSIBILITY   |  2 comments

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility

BY Chris JarvisMon Aug 3, 2009 at 10:40 AM

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust. There's a lot here, so take your time with it, read it in pieces, and as always, share your thoughts and insights.READ»

Kenan Samms
DIGITAL MEDIA   |  Comment

Following Chatter From Iran on Twitter

BY David SmithWed Jun 17, 2009 at 11:24 AM

The web is an amazing communication channel. Empowered by tools like Twitter, it is even more incredible. You no doubt have read about how Twitter, Facebook and YouTube represent some of the only channels for communication for those ...READ»

intel question mark
BUSINESS   |  2 comments

Intel's Long-Term Plan: Spend Money to Make Money

BY Ellen McGirtFri May 29, 2009 at 2:59 PM

When it comes to economic crisis, grizzled veterans like Intel have stared into the abyss before and lived to tell the tale. We look at how several giants are approaching today's meltdown with distinctive strategies for not only surviving but also thriving.READ»

BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP   |  Comment

What's the True Impact of Your Employee Volunteer Program? Glad You Asked

BY Chris JarvisTue May 19, 2009 at 8:55 PM

Almost every conversation we have regarding employee volunteer programs involves a vigorous discussion of metrics. Business managers want to determine the value of hours contributed to the community via employee volunteers. Non-profits are trying to assess whether or not it is worth the trouble organizing massive employee volunteer events for corporations. Stakeholders question whether business should be distracted by activities that seem to offer little to no bottom line impact. READ»

Kenan Samms
DIGITAL MEDIA   |  Comment

History of Information

BY David SmithTue May 19, 2009 at 4:30 PM

Thomas Baekdal's view of the history of information and where it is all going.READ»

Kenan Samms
DIGITAL MEDIA   |  1 comment

Google Profiles Competes in Social Listing Space

BY David SmithWed Apr 22, 2009 at 9:12 AM

According to John Battelle, it's a really big deal. Others are comparing it to a LinkedIn or Facebook killer. Whatever you call it, Google Profiles are here to stay and they can give you a lot more splash for your personal brand. ...READ»

Kenan Samms
DIGITAL MEDIA   |  Comment

Twitter Pitch Engine Debuts

BY David SmithTue Mar 31, 2009 at 4:00 PM

I've written before in this space about the power of Twitter for those in the news industry and those wanting to get the news first. Now there is a "pitch engine" called MediaOnTwitter which makes contact with the press ...READ»

Kenan Samms
CONSUMER BEHAVIOR   |  Comment

The Consumer Media Connection

BY David SmithWed Feb 25, 2009 at 9:39 AM

There are a number of interesting two way communications situations happening in media today. It represents the integration of the social media such as Facebook and Twitter into the "mainstream" web edit sites. This is ...READ»

President Barack Obama
BUSINESS   |  1 comment

Memes From My Father—Silly Internet Fun with Barack Obama's Life Story

BY Ellen McGirtFri Feb 6, 2009 at 12:46 PM

If you thought a pot-smoking Olympic athlete was bad, wait until you hear a trash-talking President. Call it Memes from My Father–the latest Internet sensation involves silly fun with Barack Obama’s life story.READ»

Kenan Samms
DIGITAL MEDIA   |  Comment

Tech Blunders in Super Bowl Advertising

BY David SmithMon Feb 2, 2009 at 1:28 PM

The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed. Some examples from this Monday morning ...READ»

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