book marketing

DOG EAR PUBLISHING | Comment

Self Publishing & Book Cover SEO

BY Ray RobinsonMon Feb 1, 2010

Applying SEO practices to your cover copy when self publishing a bookREAD»

BOOK MARKETING | Comment

Pen Names: To Hide or Reveal – That’s the Question For Authors

BY Scott LorenzThu Dec 17, 2009

If you want to brand your name for speaking gigs or for consulting engagements then use your own name. Furthermore if you are planning to write a series of books then using your own name makes the most sense to me. READ»

BOOK MARKETING | Comment

YouTube- A Powerful Arrow in an Author’s Book Marketing Quiver

BY Scott LorenzThu Dec 17, 2009

One of the big benefits of a book trailer is how is improves search engine ranking for an author’s main web site, providing you carefully select traffic driving key words and titles. An example of book trailers we’ve created can be viewed at Westwind Communications YouTube Channel at: http://www.youtube.com/thebookpublicist or http://www.westwindcos.com/book READ»

BOOK MARKETING | Comment

Book Publicist Picks Top 25 Book Fairs and Festivals Authors Should Attend

BY Scott LorenzThu Dec 17, 2009

Book publicist and book marketing expert Scott Lorenz suggests authors visit book fairs and events to promote their books and meet book industry contacts. http://www.book-marketing-expert.comREAD»

VIRAL LOOP CHRONICLES | Comment

Forget Everything You've Heard About Book Publishing

BY Adam PenenbergThu Oct 22, 2009

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»

BOOK MARKETING | Comment

My Favorite Books on Book Marketing and Book Promotion Every Author Must Read

BY Scott LorenzThu Apr 23, 2009

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. READ»

BOOK MARKETING | Comment

Propel Your Book Marketing and Book Promotion With Radio Interviews

BY Scott LorenzThu Apr 23, 2009

I recently interviewed nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview. READ»

BOOK MARKETING | Comment

55 Reasons To Send Out a Press Release- But You Only Need Just One

BY Scott LorenzThu Apr 23, 2009

Ask yourself these questions: Are we getting all the PR we deserve? Is our competition getting more than their fair share of media coverage? Would media coverage bring more business to the firm? Do we have a PR strategy for continuous year round media coverage? Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter? If the answer is "yes" to any of these then you'll want to hear these 55 great reasons to send out a press release and get the PR you deserve. READ»

BOOK MARKETING | Comment

I am Not Going To Participate in This Recession

BY Scott LorenzThu Apr 23, 2009

Worried about the recession? Then ramp up your promotional efforts and vow: “I am not going to participate in this recession.”READ»

INTERNET MARKETING | Comment

40 Million Views for One Poem-Related Video

BY John KremerWed Apr 23, 2008

The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has been viewed 40 million times. Linda has received over one million emails thanking her for writing The Dash. Their Simple Truths website sells a ton ...READ»