book marketing

Forget Everything You've Heard About Book Publishing

Adam Penenberg — Thu, 22 Oct 2009 11:00:26 -0400

Part 1: Today's Author, Yesterday's Business

Forget everything you've heard about book publishing.

For instance, recently at a party to celebrate the publication of my latest book, a number of people asked, "Is your publisher sending you on a tour to promote your book?"

Dicl;dsCKWDfce9qdck. Sorry, I was laughing so hard recounting this story that I hit my head on my keyboard.

My Favorite Books on Book Marketing and Book Promotion Every Author Must Read

Scott Lorenz — Thu, 23 Apr 2009 10:41:49 -0400

I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. As a book publicist and book marketing guy it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

Propel Your Book Marketing and Book Promotion With Radio Interviews

Scott Lorenz — Thu, 23 Apr 2009 10:05:31 -0400

Today, book publicist Scott Lorenz, President of Westwind Communications Book Marketing is honored to have the pleasure of interviewing nationally syndicated talk show host George Woods.

55 Reasons To Send Out a Press Release- But You Only Need Just One

Scott Lorenz — Thu, 23 Apr 2009 07:47:15 -0400

When should you send out a press release? You want to know my acid test? If it’s newsworthy and if it’s useful to the reader. It’s that simple.

There are many factors to weigh when considering the need to send out a press release. As a publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you’ve got to make sure it’s newsworthy and useful to the reader. Any thing else and it’s just a waste of time for the members of the media.

I am Not Going To Participate in This Recession

Scott Lorenz — Thu, 23 Apr 2009 07:41:46 -0400

Today, I’ve decided I am not going to participate in the recession. Nope, not going to do it. Everyone is talking about the pending economic doom and granted, it’s not looking rosy out there, but, I’ve decided that for my own health and my client’s health I am going to make decisions based upon possibilities rather than fearing the future.

40 Million Views for One Poem-Related Video

John Kremer — Thu, 24 Apr 2008 00:35:11 -0400

The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has been viewed 40 million times. Linda has received over one million emails thanking her for writing The Dash. Their Simple Truths website sells a ton of books and movies.

View the video at http://www.youtube.com/v/MPyu4M2di8U&hl.