ice cream

Cracking the Carbon Code™: Low Carbon Summer Treats?

Terry Tamminen — Tue, 08 Sep 2009 17:19:35 -0400

As the last days of a hot summer fade faster than our tan lines, word comes that industrial giant Unilever, owner of several major ice cream brands such as Ben & Jerry’s, is trying to lower the carbon footprint of the desert that makes us fat and happy. Yes, reformulated ice cream may not reduce your waistline, but may soon reduce your carbon footprint.

Unilever's Room-Temperature Ice Cream is Green, But How Will it Taste?

Ariel Schwartz — Mon, 24 Aug 2009 15:34:41 -0400

Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and Hellman's--hopes to find out with its new "low-carbon" ice cream that can be sold on store shelves and frozen at home.

Unilever's Room-Temperature Ice Cream Is Good for the World, But How Will It Taste?

Ariel Schwartz — Mon, 24 Aug 2009 15:34:41 -0400

Ben & Jerry's Imagine Peace Online

Rachel King — Tue, 05 Aug 2008 14:43:03 -0400

All the world needs is peace, love and ice cream -- at least according to Ben & Jerry's.

To spotlight the ice cream enterprise's newest creation, "Imagine Whirled Peace," (a swirl of sweet cream-flavored ice cream, toffee chips and fudge peace), the company has gone digital and partnered with Vitrue in a social media-marketing venture to promote, what else, world peace. And, of course, ice cream.

Cold Stone Mixes It Up

Ellen Gibson — Tue, 22 Apr 2008 14:53:34 -0400

Cold Stone Creamery may have the highest unit volume in the ice cream category, but its aggressive expansion plan has hit the skids over the past two years. In May, the Scottsdale-based chain, known for its marble-slab mixtures and crooning employees, was acquired by Kahala Corp, a quick-service-restaurant franchisor that holds Blimpie and Samurai Sam's. Taking a page from Starbucks, which has proved that cranking out new stores can be antithetical to brand building, Kahala-Cold Stone is shifting strategy and testing more-inventive approaches to growing their business.