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One Blogger's Betrayal

One Blogger’s Betrayal Something unexpected happened last week which caused me to betray the principles of the “Strategic Guy” blog. At Strategic Communications Group (Strategic), we counsel our clients at the ...READ»

Where's the Beef? Jumpstarting Your Next Viral Marketing Campaign

I grew up in a viral era. I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of ...READ»

Twitter: A Privacy Conundrum

Is it ethical to follow employees? That’s a question I wrestled with over the weekend as I prepared to sign-up to follow two of my colleagues with active Twitter feeds: Jeff Majka (http://twitter.com/jmajka) Shany ...READ»