technology public relations

Fast Talk Question - If a technology needs extensive PR to be successful does this imply that it's fundamentally just not that g

Fast Company staff — Mon, 18 Aug 2008 08:26:34 -0400

If a technology needs extensive PR to be successful, does this imply that it's fundamentally just not that good?

One Blogger's Betrayal

Marc Hausman — Sun, 18 May 2008 15:30:44 -0400

One Blogger’s Betrayal

Something unexpected happened last week which caused me to betray the principles of the “Strategic Guy” blog.

Where's the Beef? Jumpstarting Your Next Viral Marketing Campaign

Marc Hausman — Mon, 05 May 2008 11:08:43 -0400

I grew up in a viral era.

I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of Spuds MacKenzie – the Bull Terrier made famous in Bud Light television commercials – and Max Headroom, spokesperson for New Coke. Max fared quite a bit better than the ill-fated product he hocked as he scored a lead role on an NBC television series that lasted a few years.

Twitter: A Privacy Conundrum

Marc Hausman — Mon, 21 Apr 2008 10:55:42 -0400

Is it ethical to follow employees?

That’s a question I wrestled with over the weekend as I prepared to sign-up to follow two of my colleagues with active Twitter feeds:

Jeff Majka (http://twitter.com/jmajka)
Shany Seawright (http://twitter.com/sseawright)