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FC Now Staff Blog | February 8, 2008 8:10 am | 1 recommendation

ROI? Not With Those Ads You Won't...

| posted by Saabira Chaudhuri

I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the...

FC Now Staff Blog | February 8, 2008 8:08 am | 0 recommendations

From Veejays to Ceejays? Firebrand's Ad TV

| posted by April Joyner

A couple of days ago, I happened upon ...

FC Now Staff Blog | February 8, 2008 8:03 am | 0 recommendations

Marketing Tuesday: Print Advertising Measurement Evolves to Include Online Responses

| posted by Saabira Chaudhuri

Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and...

FC Now Staff Blog | February 8, 2008 8:00 am | 0 recommendations

Wal-Mart's New Ads: Spots Even a Curmudgeon Could Love

| posted by Linda Tischler

The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was...

FC Now Staff Blog | February 8, 2008 8:00 am | 0 recommendations

Marketing: Wal-Mart Ads Embracing People and Prices

| posted by Kevin Ohannessian

Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to ...

FC Now Staff Blog | February 8, 2008 7:57 am | 0 recommendations

Another Ad Agency Disruptor?

| posted by Danielle Sacks

Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry...

FC Now Staff Blog | February 8, 2008 7:56 am | 0 recommendations

D’oh! The Plot to Simpsonize America

| posted by Linda Tischler

I confess, I was a little sad that I was out of the office the day the Fast Company ...

FC Now Staff Blog | February 8, 2008 7:52 am | 0 recommendations

Geico’s Gecko Gets Action

| posted by Linda Tischler

So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto...

FC Now Staff Blog | February 8, 2008 7:50 am | 0 recommendations

The Future of Interactive Advertising

| posted by Saabira Chaudhuri

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has...

FC Now Staff Blog | February 8, 2008 7:48 am | 0 recommendations

Microsoft's Acquisition of aQuantive Jabs at Google-DoubleClick

| posted by Lynne d Johnson

Who knew? Back in April when I interviewed aQuantive...

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