Over the years, I've run a program with clients called Seeds of the Future. It's a one day brainstorming/presencing process designed to identify the "signals" that people are seeing on the horizon, but not necessarily discussing in a ...READ»
I’ve spent the past 30 years as a technologist, inventor and trainer of systematic innovation for Procter & Gamble, but also in the unusual role of being a corporate cartoonist . Being both a divergent artist and a convergent ...READ»
So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»
Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»
