salesforce

SalesForce Segments

Guy Smith — Tue, 29 Sep 2009 19:47:15 -0400

There is hidden meaning to Silicon Strategies Marketing’s chess board metaphor.

Getting It Right the First Time: Incorporating Data Tools Into Marketing Campaigns

Melinda Partin — Thu, 23 Jul 2009 11:26:08 -0400

Who? What? Where? When?

Any company looking to share its message with the public needs to ask these questions first. But you already knew that, right?

It's crucial these days that marketing dollars are used in the most effective ways possible. So companies must try to determine beyond a shadow of a doubt who to target, what message works, where the most effective medium will be and when to share it. After all, you'll get a bigger bang for your buck if you get it right the first time.

Neil Young: Automotive Entrepreneur?

Allyson Kapin — Sun, 30 Nov 2008 21:05:23 -0500

Neil Young, yes that Neil Young, has a new gig and it has nothing to do with music. The Linc Volt project aims to "Repower the American Dream", by proving that a zero-emission, electric vehicle is possible, economical and easy to implement. To that end Young and his team have been adapting Neil's 1959 Lincoln Continental, using already existing technologies, into a self-charging electric vehicle, running on natural gas and getting 100mpg! They're already up to 65mpg - remember a Lincoln Continental is a 2.5 ton vehicle.