commercials

Fast Food Ads = Fat Children?

Saabira Chaudhuri — Thu, 20 Nov 2008 12:56:35 -0500

A causal relationship between fast food ads on TV and obesity rates in children has been established. This according to a study conducted by the National Bureau of Economic Research, which revealed that a fast food TV ban for children's programming would reduce obesity rates by 14-18%, with effects being more pronounced for males and younger children.

iPhone 3G Woes May Be Fixable

Chris Dannen — Thu, 14 Aug 2008 21:51:09 -0400

If you're not privvy to the latest iPhone dirt, here's the scoop: users and reviewers worldwide are complaining about the phone's 3G reception, saying it's slower than it should be, that they're experiencing dropped calls, and that the new iPhone is connecting to EDGE even when 3G is available.

2008 One Show Awards

Gloria Sin — Thu, 17 Apr 2008 12:33:06 -0400

The One Show, organized by the non-profit One Club, will award advertising's best work in print, radio, television, design, interactive and new media in New York on May 7.

Innovation

The One Show

Laura Palotie — Thu, 17 Apr 2008 12:19:39 -0400

There are so many pre-movie commercials that the One Show--the international ad awards given by the nonprofit One Club--has added a cinematic category this year. According to the Cinema Advertising Council, movie audiences are attractive to marketers because they tend to be young and affluent--and can't change the channel -EG

Design