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 <description>There are so many pre-movie commercials that the One Show--the international ad awards given by the nonprofit One Club--has added a cinematic category this year. According to the Cinema Advertising Council, movie audiences are attractive to marketers because they tend to be young and affluent--and can&#039;t change the channel -EG&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li  class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/group/design&quot; class=&quot;og_links&quot;&gt;Design&lt;/a&gt;&lt;/li&gt;
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 <pubDate>Thu, 17 Apr 2008 12:19:39 -0400</pubDate>
 <dc:creator>Laura Palotie</dc:creator>
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