sales + marketing

Who Gets "It"? Travelers Insurance Does

Alder Crocker — Sun, 06 Jul 2008 16:25:50 -0400

I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the insurance company.

A little damage to the cars, but I tweaked my neck. All is well but I am glad to have gone through the exercise because as long as I have Travelers, I won’t dread having to work through the process.

Discounting in slow markets

Larry Mersereau — Wed, 02 Jul 2008 10:25:46 -0400

Should you offer lower prices to stimulate business in slow times...like we're in NOW?

I've always been against discounting. I always recommend doing "buy three get one free" or "$100 off your second purchase" or offers like that. I don't like offering a lower price, because that becomes the dollar figure people associate with your product.

Bio and Interests: Fred Kuz

Fred Kuz — Fri, 27 Jun 2008 22:50:21 -0400

Founder and managing partner of Jelaia, maker of the first ever healthy gelled fruit snack.

www.jelaia.com

Robert Saric - Blog to Collaborate + Inspire + Change!

Robert Saric — Mon, 23 Jun 2008 16:06:22 -0400

Robert Saric's blog to collaborate + inspire + change the
way you work and live! Everything you could ever want to know about
Robert's thoughts on office life, inspiring change, business success
catalysts, tech trends & ideas, ways to leverage social media,
winning sales strategies, "evangelical" PR branding,
you+me networking, pipeline development, web productivity
tools ... and whatever else comes to mind!
A coffee inspired creative collaboration of insights!!

Bio and Interests: Robert Saric

Robert Saric — Mon, 23 Jun 2008 13:08:53 -0400

Robert Saric is based out of Ottawa, Canada (most
likely in a Starbuck's somewhere) and specializes in leveraging
collaborative web technologies (social media utilities, CRMs, widgets,
open API's) with customer centric sales & mktg tactics.

Who Gets “It”?: Salesforce.com Does

Alder Crocker — Sat, 21 Jun 2008 10:00:06 -0400

On the Internet, your process is your brand. Have a good process, and people will keep coming back to buy, read, interact. Have a bad process, and you need to re-think your business or communications goals. Amazon, eBay, GE, iTunes, The New York Times, Google, epicurious.com, all have time-proven advantages over their competitors.

But one of the primary keys to a finely calibrated brand is consistency of message.

The Struggle in Thinking HUGE!

BJ McKay — Tue, 17 Jun 2008 22:25:26 -0400

With my home base in the Midwest, I have had the privilege of working with local businesses with a few employees, and multi-billion dollar corporations. One day I can be traveling overseas and the next day I can be meeting with a local family owned company. There is a lot that I have learned working and developing ideas in both areas. The most compelling difference can be witnessed in the mind of the client.

Selling into the Competitive Maelstrom

Mark Walker — Tue, 17 Jun 2008 19:05:11 -0400

Little doubt exists in the mind of most business people that
the days in which we live are perhaps the most turbulent of any in recent
memory. Truth is, any time there is a
downturn in the amount of business activity available in any given market,
competition increases as suppliers of goods and services vie for a greater slice
of a shrinking pie. Growing your
business in a time of general economic growth is not rocket science; in some
respects one need only be sensitive to the needs of the market in terms of

Sales, selling, sold

Mark Walker — Tue, 17 Jun 2008 17:56:12 -0400

Forget everything you think you know from the last 40 years, the rules for selling are changing and you better change too.

Are You Asking These 11 Stimulating Interview Questions to Capture Your Company’s 'Honest-to-Goodness' Video Story?

Thomas Clifford — Sat, 14 Jun 2008 10:07:36 -0400

Are your video interviews compelling?
Does your audience feel naturally connected with the people featured in your company’s video?
Are you asking questions that create “one-of-a-kind” responses your viewers will remember for a long time?

If not, you’re not alone. Remember…