Marketers are eager to get on Facebook's latest product, which went live to the masses Thursday. For some brands, however, that's a terrible idea.READ»
The Department of Energy is doling out money to some high-tech oil drilling projects. If we're going to be drilling, we might as well invest time and money in making it as safe as possible.READ»
Picture a responsible business and companies like Morgan Stanley, BP, L’Oréal, and Unilever don’t readily come to mind. But corporate giants may have more of a role in mainstreaming responsible business than we think.READ»
BP has unveiled slick new offices for its Rotterdam refinery (RR), the largest and youngest oil processing plant in the Netherlands. The goal here, according to the architects, Rotterdam-based Group A, was to provide a “building ...READ»
What would happen if there were an oil disaster in the Arctic? According to these leaked emails: Nothing that all the cash from Arctic drilling won't justify. READ»
One positive solution to our environmental challenges is simply applying know-how we already have to our problems. We just have to ask the right people for solutions.READ»
Welcome to Fast Feed, the Fast Company reader's essential source for breaking news and innovation from around the web--bite-sized and updated all day.READ»
There's no way to get around the Deepwater incident in the oil company's first corporate social responsibility report since the disaster--but that hasn't stopped BP from trying. READ»
Regardless of how lousy they make the organization look, the Coast Guard's failures have much to teach us about how to better prepare for oil disasters. READ»
By dissecting the strategies of companies like Dell, Southwest Airlines, and Walmart, who over the course of the 1990s radically disrupted their industries, we found some surprising similarities in how these companies engineered breakthrough growth. READ»
Though automakers are scrambling to roll out hybrid and electric vehicles as fast as they can, BP believes that biofuels are the only way forward--at least for now.READ»
"It is the first time Indigenous people have sued a multinational corporation in the country where the crime was committed and won," says a watchdog group.READ»
Despite reporting an annual loss for 2010, BP's fourth quarter actually returned the energy giant to profitability. So much so that it's paying a dividend to its shareholders. How did this happen?READ»
