It's hard to know what products mean when they say they are "environmentally friendly" or "fully compostable," but there are rules about what companies can and can't claim about their products.READ»
The Japanese (of course) offer a lesson in trust to U.S. brands and their failing, faux eco-friendly marketing: Let consumers visit your home, meet your family.READ»
This blog is part of our Inspired Ethonomics
series. Patti Prairie is the CEO of Brighter Planet, a startup whose
purpose is to help manage our environmental footprint, you can follow
via their blog We've all heard the wave of ...READ»
This past July, GM caused a stir when it announced that it was considering switching its corporate logo from blue to green in a poor attempt at greenwashing. Unsurprisingly, the announcement backfired. But that hasn't stopped ...READ»
Tokyo-based shipping company NYK Line has done a lot to boost its green credentials: The company docked its first solar-powered cargo ship in Los Angeles this month, recently released a concept design for a ship juiced up with fuel ...READ»
It's not a done deal yet, but GM is reportedly considering a change from its traditional blue logo to a green one that shows consumers it is lean, green, quick-thinking and focused on fuel efficiency. A word of advice for GM: this is ...READ»
Apple has changed the tagline for its MacBooks from "the world's greenest family of notebooks" to "the world's greenest line of notebooks" because of a recommendation from the Better Business Bureau's National ...READ»
Good for more than just illusory feats of strength, Coca-Cola Japan's new 520ml I LOHAS mineral water bottles can be easily crushed into a 12 gram piece of plastic--that's 40% less plastic than similar PET bottles. ...READ»
It's not only the virtuous who are jumping on to the green-building bandwagon: Companies hoping to burnish spotty track records are hopping on as well. The blog Green Building Elements did a helpful service, gathering ten of the ...READ»
We were actually going to boycott it," a rep from Forbo told me. He and I were standing amid a sea of thousands of booths at Greenbuild 2008, each hawking a building product with an eco-spin. The "it" their rep was referring to was boycotting the Greenbuild conference itself.READ»
On Earth Day next week, the natural and organic foods supermarket Whole Foods will stop offering plastic bags to its customers. So how are you expected to carry home your granola, fruit juice, soymilk and edamame? It's down to paper ...READ»
