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 <title>rupert murdoch</title>
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<item>
 <title>10 Questions that Media Companies Should Know the Answer To</title>
 <link>http://www.fastcompany.com/blog/kyle-austin/channeling-media/10-questions-media-companies-should-know-answer</link>
 <description>&lt;p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kyle-austin/channeling-media/10-questions-media-companies-should-know-answer&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/appletv">AppleTV</category>
 <category domain="http://www.fastcompany.com/tag/digital-media">digital media</category>
 <category domain="http://www.fastcompany.com/tag/display-ads">Display Ads</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/gphone">gphone</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/iphone">iphone</category>
 <category domain="http://www.fastcompany.com/tag/joost">Joost</category>
 <category domain="http://www.fastcompany.com/tag/max-levchin">Max Levchin</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/monetization">monetization</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/nbcu">NBCU</category>
 <category domain="http://www.fastcompany.com/tag/news-corp">news corp</category>
 <category domain="http://www.fastcompany.com/tag/online-video">online video</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/slide">Slide</category>
 <category domain="http://www.fastcompany.com/tag/sling-box">Sling Box</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/viacom">Viacom</category>
 <category domain="http://www.fastcompany.com/tag/viewers">Viewers</category>
 <category domain="http://www.fastcompany.com/tag/youtube">youtube</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
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 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <node>1063027</node>
 <pubDate>Tue, 28 Oct 2008 21:46:42 -0400</pubDate>
 <dc:creator>Kyle Austin</dc:creator>
 <guid isPermaLink="false">1063027 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Blackout Beginning for TBS: Could they have responded on the Web or via Mobile Devices?</title>
 <link>http://www.fastcompany.com/blog/kyle-austin/channeling-media/blackout-beginning-another-black-eye-turner</link>
 <description>&lt;p&gt;
&lt;span&gt;Fans across the nation (especially &lt;a href=&quot;http://mlb.mlb.com/bos/fan_forum/redsox_nation.jsp&quot; rel=&quot;nofollow&quot;&gt;Red Sox Nation&lt;/a&gt;), many whom had just sat through Turner Broadcasting System’s (TBS) pregame for Game 6 of Major League Baseball’s (MLB) American League Championship Series (ALCS), prepared for the fist pitch between the Tampa Bay Rays and Boston Red Sox at 8 p.m. ET on Saturday night – only to be greeted by a sitcom, which stopped airing new shows more than six years ago.&lt;/span&gt; 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kyle-austin/channeling-media/blackout-beginning-another-black-eye-turner&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/appletv">AppleTV</category>
 <category domain="http://www.fastcompany.com/tag/digital-media">digital media</category>
 <category domain="http://www.fastcompany.com/tag/display-ads">Display Ads</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/gphone">gphone</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/iphone">iphone</category>
 <category domain="http://www.fastcompany.com/tag/joost">Joost</category>
 <category domain="http://www.fastcompany.com/tag/max-levchin">Max Levchin</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/monetization">monetization</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/nbcu">NBCU</category>
 <category domain="http://www.fastcompany.com/tag/news-corp">news corp</category>
 <category domain="http://www.fastcompany.com/tag/online-video">online video</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/slide">Slide</category>
 <category domain="http://www.fastcompany.com/tag/sling-box">Sling Box</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/viacom">Viacom</category>
 <category domain="http://www.fastcompany.com/tag/viewers">Viewers</category>
 <category domain="http://www.fastcompany.com/tag/youtube">youtube</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <node>1050647</node>
 <pubDate>Sun, 19 Oct 2008 14:31:00 -0400</pubDate>
 <dc:creator>Kyle Austin</dc:creator>
 <guid isPermaLink="false">1050647 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Joe the Plumber Gets His Fifteen Minutes on the Tube and on the Web</title>
 <link>http://www.fastcompany.com/blog/kyle-austin/channeling-media/joe-plumber-gets-his-fifteen-minutes-tube-and-web</link>
 <description>&lt;p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kyle-austin/channeling-media/joe-plumber-gets-his-fifteen-minutes-tube-and-web&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/appletv">AppleTV</category>
 <category domain="http://www.fastcompany.com/tag/digital-media">digital media</category>
 <category domain="http://www.fastcompany.com/tag/display-ads">Display Ads</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/gphone">gphone</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/iphone">iphone</category>
 <category domain="http://www.fastcompany.com/tag/joost">Joost</category>
 <category domain="http://www.fastcompany.com/tag/max-levchin">Max Levchin</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/monetization">monetization</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/nbcu">NBCU</category>
 <category domain="http://www.fastcompany.com/tag/news-corp">news corp</category>
 <category domain="http://www.fastcompany.com/tag/online-video">online video</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/slide">Slide</category>
 <category domain="http://www.fastcompany.com/tag/sling-box">Sling Box</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/viacom">Viacom</category>
 <category domain="http://www.fastcompany.com/tag/viewers">Viewers</category>
 <category domain="http://www.fastcompany.com/tag/youtube">youtube</category>
 <node>1046299</node>
 <pubDate>Thu, 16 Oct 2008 09:30:46 -0400</pubDate>
 <dc:creator>Kyle Austin</dc:creator>
 <guid isPermaLink="false">1046299 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Can the Wisdom of the Crowds Help Us Through the Downturn?</title>
 <link>http://www.fastcompany.com/blog/kyle-austin/channeling-media/welcome-can-wisdom-crowds-approach-media-help-us-through-downturn</link>
 <description>&lt;p&gt;
My Name is Kyle Austin and I&#039;m an expert blogger for FastCompany.com (as of today). I can promise there won&#039;t be any ten step programs in our ensuing conversations. Unless, it is ten steps on how to survive the market meltdown and ad budget cuts, which surrounds us. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kyle-austin/channeling-media/welcome-can-wisdom-crowds-approach-media-help-us-through-downturn&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/appletv">AppleTV</category>
 <category domain="http://www.fastcompany.com/tag/digital-media">digital media</category>
 <category domain="http://www.fastcompany.com/tag/display-ads">Display Ads</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/gphone">gphone</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/iphone">iphone</category>
 <category domain="http://www.fastcompany.com/tag/joost">Joost</category>
 <category domain="http://www.fastcompany.com/tag/max-levchin">Max Levchin</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/monetization">monetization</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/nbcu">NBCU</category>
 <category domain="http://www.fastcompany.com/tag/news-corp">news corp</category>
 <category domain="http://www.fastcompany.com/tag/online-video">online video</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/slide">Slide</category>
 <category domain="http://www.fastcompany.com/tag/sling-box">Sling Box</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/viacom">Viacom</category>
 <category domain="http://www.fastcompany.com/tag/viewers">Viewers</category>
 <category domain="http://www.fastcompany.com/tag/youtube">youtube</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <node>1037262</node>
 <pubDate>Thu, 09 Oct 2008 08:52:05 -0400</pubDate>
 <dc:creator>Kyle Austin</dc:creator>
 <guid isPermaLink="false">1037262 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Channeling Media</title>
 <link>http://www.fastcompany.com/blog/kyle-austin/channeling-media-0</link>
 <description>&lt;p&gt;
&lt;strong&gt;Kyle Austin&lt;/strong&gt;, a media-junkie and media relations consultant for the Racepoint Group goes inside the evolving media landscape to portray the media corporations, entrepreneurs and technology that are changing the way we read, find and view media on the Web, on television and through our mobile devices. 
&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/appletv">AppleTV</category>
 <category domain="http://www.fastcompany.com/tag/digital-media">digital media</category>
 <category domain="http://www.fastcompany.com/tag/display-ads">Display Ads</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/gphone">gphone</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/iphone">iphone</category>
 <category domain="http://www.fastcompany.com/tag/joost">Joost</category>
 <category domain="http://www.fastcompany.com/tag/max-levchin">Max Levchin</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/monetization">monetization</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/nbcu">NBCU</category>
 <category domain="http://www.fastcompany.com/tag/news-corp">news corp</category>
 <category domain="http://www.fastcompany.com/tag/online-video">online video</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/slide">Slide</category>
 <category domain="http://www.fastcompany.com/tag/sling-box">Sling Box</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/viacom">Viacom</category>
 <category domain="http://www.fastcompany.com/tag/viewers">Viewers</category>
 <category domain="http://www.fastcompany.com/tag/youtube">youtube</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <node>1026533</node>
 <pubDate>Wed, 01 Oct 2008 15:15:16 -0400</pubDate>
 <dc:creator>Kyle Austin</dc:creator>
 <guid isPermaLink="false">1026533 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>The Box Score</title>
 <link>http://www.fastcompany.com/magazine/128/the-box-score.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;table border=&quot;0&quot; cellspacing=&quot;3&quot; cellpadding=&quot;5&quot; width=&quot;339&quot; style=&quot;font-family: Arial, Helvetica, sans-serif; text-align: left&quot; bordercolor=&quot;#000000&quot;&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;th&gt; &lt;/th&gt;
			&lt;th&gt;facebook&lt;/th&gt;
			&lt;th&gt;myspace.com&lt;/th&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td&gt;&lt;strong&gt;Tagline&lt;/strong&gt;&lt;/td&gt;
			&lt;td&gt;&amp;quot;A social utility that connects you with the people around you&amp;quot;&lt;/td&gt;
			&lt;td&gt;&amp;quot;A place for friends&amp;quot;&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td&gt;&lt;strong&gt;Launch Date&lt;/strong&gt;&lt;/td&gt;
			&lt;td&gt;February 2004&lt;/td&gt;
			&lt;td&gt;January 2004&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td&gt;&lt;strong&gt;Early Adopters&lt;/strong&gt;&lt;/td&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/128/the-box-score.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/creativity-and-innovation">creativity and innovation</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/mark-zuckerberg">mark zuckerberg</category>
 <category domain="http://www.fastcompany.com/tag/myspace">myspace</category>
 <category domain="http://www.fastcompany.com/tag/myspace-friend-tom">MySpace friend Tom</category>
 <category domain="http://www.fastcompany.com/tag/news-corp-0">News Corp.</category>
 <category domain="http://www.fastcompany.com/tag/online-business">online business</category>
 <category domain="http://www.fastcompany.com/tag/online-marketing">online marketing</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <node>958577</node>
 <pubDate>Thu, 07 Aug 2008 19:30:40 -0400</pubDate>
 <dc:creator>J.L. August</dc:creator>
 <guid isPermaLink="false">958577 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Myspace, the Sequel</title>
 <link>http://www.fastcompany.com/magazine/128/myspace-the-sequel.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;Chris Dewolfe, the lanky,&lt;/strong&gt; shaggily hip CEO of Myspace, is holding his last meeting of the day from a prone position, a collection of long limbs stacked on a tiny red love seat. The early evening powwow, taking place in the cramped office of his senior communications director, is interrupted when I come crashing in to say good-bye.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/128/myspace-the-sequel.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/chris-dewolfe">Chris DeWolfe</category>
 <category domain="http://www.fastcompany.com/tag/creativity-and-innovation">creativity and innovation</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/my-itunes">My iTunes</category>
 <category domain="http://www.fastcompany.com/tag/myspace-founders">MySpace founders</category>
 <category domain="http://www.fastcompany.com/tag/myspace-music">MySpace Music</category>
 <category domain="http://www.fastcompany.com/tag/myspace-records">MySpace Records</category>
 <category domain="http://www.fastcompany.com/tag/news-corp-0">News Corp.</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/social-portal">social portal</category>
 <category domain="http://www.fastcompany.com/tag/startups">startups</category>
 <category domain="http://www.fastcompany.com/tag/targeted-marketing">targeted marketing</category>
 <category domain="http://www.fastcompany.com/tag/tom-anderson">Tom Anderson</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <node>958576</node>
 <pubDate>Thu, 07 Aug 2008 19:30:39 -0400</pubDate>
 <dc:creator>Ellen McGirt</dc:creator>
 <guid isPermaLink="false">958576 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Fake Wall Street Journal Hits the Stands</title>
 <link>http://www.fastcompany.com/blog/saabira-chaudhuri/itinerant-mind/fake-wall-street-journal-hits-stands</link>
 <description>&lt;p&gt;
A parody of the Wall Street Journal hit news stands early today, creating enough of a stir to get the real WSJ &lt;a href=&quot;http://www.nytimes.com/2008/04/14/business/media/14journal.html?_r=1&amp;amp;oref=slogin&quot; rel=&quot;nofollow&quot;&gt;snapping up copies &lt;/a&gt;in at attempt to get them off the streets.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/saabira-chaudhuri/itinerant-mind/fake-wall-street-journal-hits-stands&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/amazon">Amazon</category>
 <category domain="http://www.fastcompany.com/tag/fake">fake</category>
 <category domain="http://www.fastcompany.com/tag/fox">fox</category>
 <category domain="http://www.fastcompany.com/tag/gawker">gawker</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/new-york-post">new york post</category>
 <category domain="http://www.fastcompany.com/tag/new-york-times">New York Times</category>
 <category domain="http://www.fastcompany.com/tag/parody">parody</category>
 <category domain="http://www.fastcompany.com/tag/rupert-murdoch">rupert murdoch</category>
 <category domain="http://www.fastcompany.com/tag/tony-hendra">tony hendra</category>
 <category domain="http://www.fastcompany.com/tag/wall-street-journal">wall street journal</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <node>803239</node>
 <pubDate>Mon, 14 Apr 2008 11:42:49 -0400</pubDate>
 <dc:creator>Saabira Chaudhuri</dc:creator>
 <guid isPermaLink="false">803239 at http://www.fastcompany.com</guid>
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