self promotion

How to Get Noticed in a Web 2.0 World

Wendy Marx — Mon, 26 Oct 2009 13:28:32 -0400

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have figured out a way to monetize the Web. And the people talking about making the fortunes would be lolling on the proverbial beach.

Public Relations: The Secret to Launching a Successful Product or Service

Wendy Marx — Sun, 11 Oct 2009 16:13:34 -0400

The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7.

In case you haven’t seen it, the video features a group of politically correct people talking about having a launch party for Windows 7 in a way that’s totally unbelievable and horribly acted. Apparently, it’s not a parody, but meant to be for real.

How to Go from Anonymity to Fame With Just One Tweet

Wendy Marx — Wed, 19 Aug 2009 19:44:27 -0400

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?

This is the story of how social media is changing how companies make news and how the new world of public relations is practiced

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Wendy Marx — Wed, 29 Jul 2009 11:17:38 -0400

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom.

Indeed, one side of the news business is thriving. And, we’re not talking porn, sensationalism or dumbed-down content (caught you, heh?) We’re talking about the new world of online advertising.

The Newest Turks of Personal Branding

Wendy Marx — Tue, 21 Apr 2009 11:45:03 -0400

I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.

Careers: Personal Branding and Seth Godin's PR Salvo

Wendy Marx — Wed, 11 Mar 2009 09:06:41 -0400

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.

In his blog, Godin faulted most PR firms for doing publicity, not PR.

Careers: Personal Branding Advice From Moses

Wendy Marx — Thu, 26 Feb 2009 08:27:02 -0500

Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?

Careers: Personal Branding Monkeys

Wendy Marx — Tue, 17 Feb 2009 08:37:55 -0500

Why do some e-companies go out of their way to make it impossible for their customers to communicate with them?

It’s one of life’s little, annoying ironies. Here we are in our interactive-to-a fault age, and some companies that are Internet-based act as “Keep off the Grass” Idiots.

Careers: Personal Branding for the Gray Hairs

Wendy Marx — Mon, 09 Feb 2009 08:35:07 -0500

How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?

Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the power of the Internet. A successful sales consultant for over 20 years, Flyn had a long-time dream to be an Internet marketer but didn’t fully take the plunge till necessity and opportunity called.

Careers: Personal Branding from the Floor Up

Wendy Marx — Fri, 16 Jan 2009 07:37:55 -0500

How does a self-described “floor guy” become a social media expert?

Careers: Branding and The Future of Media From NBC's Digital Top Gun

Wendy Marx — Fri, 19 Dec 2008 08:05:47 -0500

I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.

Careers: Personal Branding and Reinventing Yourself for the Digital Age

Wendy Marx — Wed, 10 Dec 2008 07:40:35 -0500

If you’re over 35, more than likely you’re a geezer digitally speaking. Or in the inimitable words of media wunderkind Shelly Palmer, you’re a “digital immigrant.”

The Sound of Personal Branding

Wendy Marx — Wed, 19 Nov 2008 14:08:17 -0500

Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand.

Personal Branding and Corporate Politicians

Wendy Marx — Fri, 24 Oct 2008 09:15:26 -0400

Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.

Careers: Personal Branding Imposters and Big Companies

Wendy Marx — Fri, 10 Oct 2008 07:52:20 -0400

Why are so many large companies branding imposters?

On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They fail to realize that most active customers interact with a brand through customer service rather than advertising. And somehow, few seem to have taken to heart that in today’s interconnected world, consumers finally have a voice.

Careers: WOM and Personal Branding

Wendy Marx — Wed, 01 Oct 2008 08:41:03 -0400

Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.

If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger outed Sen. Barack Obama for his now infamous “bitter remarks.” The bittergate story changed the political landscape and for a time upended Obama’s campaign.

Careers: Sarah Palin's Personal Branding Bonanza

Wendy Marx — Fri, 12 Sep 2008 07:51:21 -0400

What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering away or using other social networking tools (though her future son-in-law, 18-year-old Levi Johnson is on MySpace though the page is now private so we can’t link to it), she has distinguished herself by sheer force of personality.

Carreers: How to Improve Your Social Media IQ (reposting)

Wendy Marx — Tue, 02 Sep 2008 09:38:40 -0400

This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.

Careers: How to Improve Your Social Media IQ: Part Two

Wendy Marx — Mon, 11 Aug 2008 08:48:33 -0400

I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's BullDog Reporter bootcamp with social media pros Sally Falkow and Doug Hay of Expansion+. As I mentioned, I have no talent for participating in a workshop and blogging at the same time -- call me multi-tasking-disabled.

Careers: Personal Branding Warrior

Wendy Marx — Mon, 28 Jul 2008 09:18:48 -0400

When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he and his wife didn’t waste a moment to start celebrating.

Careers: The World's Most Visible Personal Brander

Wendy Marx — Fri, 11 Jul 2008 11:16:53 -0400

At 28, entrepreneur Scott Ginsberg, has the most visible name in the world.

Meet Scott any time, anywhere, day or night and he will be wearing his trademark red and white name tag emblazoned with his name in blue. Since November 2, 2000 – exactly 2,811 days ago – Scott has never been “nametagless.” And when he’s in the altogether? No problem. He has a replica of his nametag tattooed on his chest.

Careers: Aetna's Personal Branding Hall of Shame

Wendy Marx — Fri, 20 Jun 2008 09:14:05 -0400

Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna.

Undoubtedly, health insurance companies are the worst personal branders in the world. As a small business owner I have the privilege of trolling through the treacherous offices of the healthcare system. There should be a sign emblazoned on the doors of companies like Aetna: Proceed at your own caution. Numerous folks have lost their sanity dealing with us.

Careers: Personal Branding and Obama's Smear Fight

Wendy Marx — Fri, 13 Jun 2008 17:19:28 -0400

Careers: Personal Branding and Jargon

Wendy Marx — Fri, 06 Jun 2008 09:48:28 -0400

Quick quiz: What do Starbucks and jargon have do with each other?

Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the kicker is that Starbucks got the world talking the way it talked.

Careers: Facebook's Pied Piper and Personal Branding

Wendy Marx — Mon, 07 Apr 2008 08:56:00 -0400

Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.

Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding and a relationship marketing whiz.

Not simply a land-based networker, Smith wields her magic on one of the largest platforms in the world, Facebook, home to 69 million active users and 250,000 new members joining every day. She’s also an active user of Twitter.