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 <title>Hertz&#039;s Green Strategy: Is There a Marketing Lesson for Talent Acquisition?</title>
 <link>http://www.fastcompany.com/blog/joshua-letourneau/recruiting-upside-down/hertzs-green-strategy-there-marketing-lesson-talent-ac</link>
 <description>&lt;p&gt;Talent Acquisition (HR and/or Internal Recruitment) could probably gleam a thing or two from a new &amp;amp; engaging (at least to me as a marketing-head) Hertz commercial I watched this morning (see video below).  I make that statement because Hertz&#039;s new commercial is indicative of a marketing strategy that is not only well thought out, but also extremely well integrated.  To take a page from a Marketing Guru I learn from each day, &lt;a href=&quot;http://www.sethgodin.typepad.com/&quot;&gt;Seth Godin&lt;/a&gt;:&lt;/p&gt;
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&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/joshua-letourneau/recruiting-upside-down/hertzs-green-strategy-there-marketing-lesson-talent-ac&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <category domain="http://www.fastcompany.com/tag/recruiting">Recruiting</category>
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 <pubDate>Sun, 06 Apr 2008 12:30:34 -0400</pubDate>
 <dc:creator>Joshua Letourneau</dc:creator>
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