green entrepreneur

"I'm Green. Are You?" Are You Up For the Sustainability Challenge?

Glenn Croston — Thu, 03 Dec 2009 02:01:20 -0500

We are in the midst of a shift in the way many of us look at the world, the shift toward a greener world. It’s a change in how we think, the decisions we make, and the actions we take. It’s a change from living just for today, to living in a way that can last for all the years, decades and centuries to come. It’s a big change, but when we’re talking a

How Your Small Business Can Grab the Green Business Spotlight

Glenn Croston — Thu, 19 Nov 2009 03:02:51 -0500

The green entrepreneurs I speak with every day have great stories to tell about their phenomenal work saving resources, cleaning our energy, and creating a better world. These stories do more than entertain; they get attention and bring in business. Telling your story is one thing, but making sure that it’s heard is another. Tools ranging from PR to Twitter

Connecting the Green Dots - Green B2B

Glenn Croston — Thu, 20 Aug 2009 01:27:36 -0400

A lot of businesses are cutting back on travel and marketing budgets these days, but this does not eliminate the need of businesses to connect with others, including other green businesses. Social networking tools can help businesses meet this need without spending a lot of money, including sites like Greenergy2030 that are growing online communities of green businesses and entrep

Green Light for Efficient Commercial Lighting

Glenn Croston — Thu, 13 Aug 2009 03:06:02 -0400

Energy efficiency is the cheapest and greenest power around, and in buildings efficiency often comes in the form of better lighting. Most people these days know the curly compact fluorescent bulb used in homes, but most of us are less familiar with the vast opportunity for more efficient lighting in commercial buildings. A wide range of innovative efficient lighting solutions are working their way into commercial buildings with the help of people like Cheryl Allen, President of Green Pl

It’s Okay for Green Businesses to Make Money

Glenn Croston — Sun, 24 May 2009 11:21:50 -0400

When people talk to me about the green business they're working on, it will sometimes become apparent as we talk that at least part of the problem they are encountering may not be what they think it is. Rather than being an issue related to planning, marketing, product development, or greening their operations, the issue is sometimes more fundamental, reflecting an inner struggle they have about making money.

Going MiaGreen in Miami

Glenn Croston — Tue, 05 May 2009 03:01:31 -0400

The green wave is rapidly spreading out in many ways, including new geographical locations. Although green has grown greatly it is still not spread evenly around the globe. Cities like San Francisco, Portland, and New

Green Opportunities in the Hudson Valley

Glenn Croston — Sun, 03 May 2009 02:58:09 -0400

I spoke at a couple of events on April 29 in the Hudson Valley, talking about green business opportunities. One was a work

A Changing Climate for Green Leaders

Glenn Croston — Thu, 19 Mar 2009 00:35:25 -0400

Everything starts with a vision, including the green startup businesses that are leading the way to economic and environmental recovery. Each of these businesses starts with the vision of an entrepreneur who sees the potential to make a positive difference in the world by providing solutions for the big problems like climate change that we face.

How the Stimulus Package will help Small, Green Businesses Help us All

Glenn Croston — Sun, 01 Feb 2009 12:54:53 -0500

The importance of small businesses for the economy is often forgotten. With the government moving swiftly to revive our economy and get it back on track, now is a good time to remember it. Small businesses generate most of the jobs, and create a great deal of the innovation that drives economic gro

Getting Invited to the Green Party

Glenn Croston — Fri, 09 Jan 2009 03:43:33 -0500

One of Thomas Friedman’s messages in his latest book, “Hot, Flat, and Crowded” is that the green economy is not having a real impact yet on the huge problems like climate change that we face. In his chapter “

Five New Years Revolutions for a Green and Prosperous 2009

Glenn Croston — Fri, 02 Jan 2009 04:02:10 -0500

New Years resolutions are not enough these days. Rather than just make New Years resolutions for 2009 to change my own bad habits, I’m making New Years revolutions to encourage personal green revolutions among entrepreneurs, starting today.

Green Entrepreneurs Show the Way at Opportunity Green 2008 Conference

Glenn Croston — Wed, 12 Nov 2008 01:37:36 -0500

The Opportunity Green 2008 conference held at UCLA November 8-9 lived up to its name. The green leaders there had many backgrounds and perspectives, but one message they shared in common was that going green is more than just a challenge for business. It is an opportunity as well, and a big one at that.

Opportunities to Turn Wasted Energy into Money

Glenn Croston — Wed, 24 Sep 2008 17:04:49 -0400

Trends Creating Green Business Opportunities

Glenn Croston — Thu, 18 Sep 2008 04:00:09 -0400

Going green is a big business trend, so big in fact that it’s not one trend but several. Going green will not go away, but the various trends within the green business movement will change direction, creating opportunities for new products and new businesses. Looking forward, here are five green trends that entrepreneurs can capitalize on to make money while making a difference.

Going mainstream