http://www.fastcompany.com/tag/commodity The taxonomy view with a depth of 0. xx http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-only-few-industrial-manufacturers <p> In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments. </p> <p> Sell products on features and benefits. Show big pictures of the products in use. Hammer home reliability, durability, engineering, quality, productivity and cost efficiencies. And then repeat with the next, <em>new and improved!</em> product. </p><p><a href="http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-only-few-industrial-manufacturers">read more</a></p> Brand Calibration Commodity industrial Innovation manufacturing Marketing &amp; Communications Strategies products sales + marketing Services solutions value added Leadership Management Design 1006845 Tue, 16 Sep 2008 19:21:17 -0400 Alder Crocker 1006845 at http://www.fastcompany.com http://www.fastcompany.com/profile-bio-and-interests/profile-bio-and-interests-jhilson-ortiz-msn-com agriculture coffee Commodity Food Business international trade Marketing new jersey organic Produce Sugar Leadership Management 354408 Thu, 20 Dec 2007 20:48:29 -0500 Jhilson Ortiz 354408 at http://www.fastcompany.com