loyalty

Inaguration of President Bararck Obama and the Brand Campaign

Chris DeNigris — Tue, 20 Jan 2009 15:20:00 -0500

Never have we seen an elected president, and maybe even any single person come into the spotlight as quickly, and with as much force as Barack Obama has over the last 4+ years. If online search (googling) can give any indication of a person’s visibility, then Barack has shattered records.

Test

Chris DeNigris — Sun, 18 Jan 2009 22:02:05 -0500

This is a test

5 Reasons Your Business Needs a Blog

Randa Clay — Mon, 15 Sep 2008 09:10:01 -0400

My name is Randa Clay, and I am a designer and marketing consultant with my main focus being design and development for WordPress. Beyond graphic design, my background includes work recommending, coordinating, executing and analyzing marketing initiatives for large brands, such as The Limited, Victoria’s Secret, Goody’s, Express and more. This is my first post on the Fast Company site, and look forward to discussing ways to improve customer relationship management through a well-designed website and blog.

Relevant Responses

Tim Manners — Fri, 12 Sep 2008 08:44:16 -0400

Earlier this week, I asked members of the Relevance Group on Facebook (see link at the bottom of the page) as well as subscribers of my newsletter to pick a brand that they feel is most relevant to them and explain why. (Here's a link to my newsletter: "Cool News of the Day").

THE FRONTLINE: YOUR REAL BUSINESS CARD

Arnold Beekes — Tue, 02 Sep 2008 07:43:32 -0400

What most people tend to overlook ins ervice companies is that the customer identifies your company with the way they are treated by your frontline people.

If they are treated nice, polite and effective, they think you have a great company. And if they are treated with disinterest and no respect the customer has a negative perception about your company.

REMO: Selling the story, not the stripey thing

Lynette Chiang — Mon, 28 Jul 2008 11:14:26 -0400

MOVIE CLIP: The Galfromdownunder visits REMO

Star-Spangled Retail

Tim Manners — Sat, 31 May 2008 09:18:12 -0400

As merchants go, it's hard not to admire ... Lord & Taylor.

Lord & Taylor? The old-fashioned department store? The place for frumpy ladies who lunch and tea? The retailer that was basically sold for parts to financier Richard A. Baker back in 2006?

Creatures of Retail

Tim Manners — Fri, 16 May 2008 13:19:21 -0400

The emotional charge of retail is so often underestimated, its potential to connect with people so underrated. In today's New York Times (5/16/08), in the "Escapes" section, there's a story about how people like to stop at the same restaurant, store or even fast-food joint every time they make a routine getaway to their weekender homes.