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 <title>WaMu&#039;s WTF Advertising</title>
 <link>http://www.fastcompany.com/blog/david-sherwin/changeorder-business-process-design/wamus-wtf-advertising</link>
 <description>&lt;p&gt;Sometimes, when seeing an ad whizz by you on a bus, or hearing a spot on the radio, you can reach straight through the ad to the creative brief -- and in a good way. A creative solution to a well-defined business problem can have a sort of elegance that practically sparkles when you see it, brimming with energy.&lt;/p&gt;
&lt;p&gt;This isn&#039;t one of those ad campaigns. I unveil to you: Whoo hoo! (See the TV ads &lt;a href=&quot;http://wamu.atdmt-host.com/Whoo-Hoo3/whoo-hoo.html&quot;&gt;on their microsite here&lt;/a&gt;.)&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/david-sherwin/changeorder-business-process-design/wamus-wtf-advertising&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Fri, 04 Apr 2008 07:12:22 +0000</pubDate>
 <dc:creator>David Sherwin</dc:creator>
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