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APPAREL   |  Comment

Blog it out… a modern day workflow for the uninspired and over worked

Burned out on productivity I turn to blogging to get inspired and keep the wheels turning while I wait for the next window of opportunity and the next "right time."READ»

WANTED: Reebok ZigTech Sneakers

Reebok's ZigTech sneakers, like any new sneaker design/tech, are accompanied by a glowing press release that's chock full of questionable locker-room science and athlete endorsements. I know that. I understand it. I know that these ...READ»

SAFETY   |  Comment

SuperSkin Helmet Grotesquely, but Safely, Imitates "Skin Stretched Over a Skull"

Something about the phrase "skin stretched over a skull" gives me the willies, but to IDC, makers of the SuperSkin helmet, it just means good safety. The SuperSkin helmet, to be made by Lazer Helmets, imitates the natural ...READ»

SHAUN WHITE   |  Comment

Shaun White's Commercial Appeal

From tech to fashion to quaffable caffeine, White's partners look to him to amp their visibility among America's fickle youngsters.READ»