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 <title>THE LONG-GAME: Why the doldrums are more critical than the fanfare.</title>
 <link>http://www.fastcompany.com/blog/ben-murphy/father-life/long-game-why-doldrums-are-more-critical-fanfare</link>
 <description>&lt;p&gt;
&lt;strong&gt;THE LONG-GAME: Why the doldrums are more critical than the fanfare.&lt;/strong&gt; 
&lt;/p&gt;
&lt;p&gt;
I love coming out with something new and exciting - a new brand, a new website – and having it lauded… I love the hype! Love the fanfare! 
&lt;/p&gt;
&lt;p&gt;
And than come the doldrums… 
&lt;/p&gt;
&lt;p&gt;
“C’mon, everyone!” you say to yourself. “We built it, now come use it!” 
&lt;/p&gt;
&lt;p&gt;
Let me pose to you that &lt;strong&gt;the doldrums are, in fact, infinitely more important than the fanfare.&lt;/strong&gt; 
&lt;/p&gt;
&lt;p&gt;
Anyone can generate hype. Few can back it up. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ben-murphy/father-life/long-game-why-doldrums-are-more-critical-fanfare&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <category domain="http://www.fastcompany.com/tag/parenting">parenting</category>
 <category domain="http://www.fastcompany.com/tag/thefatherlifecom">TheFatherLife.com</category>
 <category domain="http://www.fastcompany.com/tag/worklife">Work/Life</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
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 <node>927483</node>
 <pubDate>Wed, 16 Jul 2008 16:01:22 -0400</pubDate>
 <dc:creator>Ben Murphy</dc:creator>
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 <title>THE FATHER LIFE</title>
 <link>http://www.fastcompany.com/profile-blog/father-life</link>
 <description>&lt;strong&gt;THE FATHER LIFE - BLOG -&lt;/strong&gt; The new &amp;quot;dad demographic&amp;quot; is juggling the ambition of a successful career along with involved fatherhood... and succeeding! THE FATHER LIFE explores new norms in the workplace as well as new business models that enable a more fulfilled lifestyle for today&#039;s modern fathers. (From the minds behind &lt;a href=&quot;http://www.thefatherlife.com&quot; target=&quot;_blank&quot; title=&quot;THE FATHER LIFE | The Men&amp;#039;s Magazine for Today&amp;#039;s Fathers&quot; rel=&quot;nofollow&quot;&gt;TheFatherLife.com&lt;/a&gt;...)</description>
 <category domain="http://www.fastcompany.com/tag/fathering">fathering</category>
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 <category domain="http://www.fastcompany.com/tag/men039s-magazine">men&amp;#039;s magazine</category>
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 <category domain="http://www.fastcompany.com/tag/online-media">online media</category>
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 <category domain="http://www.fastcompany.com/tag/thefatherlifecom">TheFatherLife.com</category>
 <category domain="http://www.fastcompany.com/tag/worklife">Work/Life</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Social Responsibility</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <node>784985</node>
 <pubDate>Thu, 03 Apr 2008 16:55:41 -0400</pubDate>
 <dc:creator>Ben Murphy</dc:creator>
 <guid isPermaLink="false">784985 at http://www.fastcompany.com</guid>
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