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 <title>Who Gets “It”?: Salesforce.com Does</title>
 <link>http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-%E2%80%9Cit%E2%80%9D-salesforcecom-does</link>
 <description>&lt;p&gt;On the Internet, your process is your brand. Have a good process, and people will keep coming back to buy, read, interact. Have a bad process, and you need to re-think your business or communications goals. Amazon, eBay, GE, iTunes, The New York Times, Google, epicurious.com, all have time-proven advantages over their competitors. &lt;/p&gt;
&lt;p&gt;But one of the primary keys to a finely calibrated brand is consistency of message.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-%E2%80%9Cit%E2%80%9D-salesforcecom-does&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tags/amazon">Amazon</category>
 <category domain="http://www.fastcompany.com/tags/asp">ASP</category>
 <category domain="http://www.fastcompany.com/tags/brand-calibration">Brand Calibration</category>
 <category domain="http://www.fastcompany.com/tags/ge">GE</category>
 <category domain="http://www.fastcompany.com/tags/ibm">ibm</category>
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 <category domain="http://www.fastcompany.com/tags/jared">Jared</category>
 <category domain="http://www.fastcompany.com/tags/marketing-communications-strategies">Marketing &amp;amp; Communications Strategies</category>
 <category domain="http://www.fastcompany.com/tags/maslowe">Maslowe</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/520">sales + marketing</category>
 <category domain="http://www.fastcompany.com/tags/salesforce-com">salesforce.com</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/2112">Service</category>
 <category domain="http://www.fastcompany.com/taxonomy/term/160">Software</category>
 <category domain="http://www.fastcompany.com/tags/subway">Subway</category>
 <category domain="http://www.fastcompany.com/tags/web-site-process">web site process</category>
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 <pubDate>Sat, 21 Jun 2008 10:00:06 -0400</pubDate>
 <dc:creator>Alder Crocker</dc:creator>
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 <title>Applaud: Congratulations, Graduates!</title>
 <link>http://www.fastcompany.com/magazine/126/pplaud-congratulations-graduates.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;Michael R. Bloomberg&lt;/strong&gt;&lt;br /&gt;&lt;em&gt;New York City mayor and Bloomberg founder&lt;/em&gt;&lt;br /&gt;&lt;cite&gt;Doctor of Laws: University of Pennsylvania &lt;/cite&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Non-Honorary Degrees:&lt;/strong&gt; BA in electrical engineering from Johns Hopkins, MBA from Harvard&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Qualifications:&lt;/strong&gt; He built a huge media business, then brought his pragmatism to City Hall. But maybe he should be a Doctor of Interior Design: He also introduced a now-much-copied open-floor office plan similar to the one used at Bloomberg.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/126/pplaud-congratulations-graduates.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tags/david-neeleman">David Neeleman</category>
 <category domain="http://www.fastcompany.com/tags/ibm">ibm</category>
 <category domain="http://www.fastcompany.com/tags/jet-blue">Jet Blue</category>
 <category domain="http://www.fastcompany.com/tags/mark-dean">Mark Dean</category>
 <category domain="http://www.fastcompany.com/tags/michael-r-bloomberg">Michael R. Bloomberg</category>
 <category domain="http://www.fastcompany.com/tags/neil-degrasse-tyson">Neil deGrasse Tyson</category>
 <category domain="http://www.fastcompany.com/tags/sheila-e-widnall">Sheila E. Widnall</category>
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 <pubDate>Fri, 09 May 2008 17:06:31 -0400</pubDate>
 <dc:creator>Kate Rockwood</dc:creator>
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 <title>Dell is in Trouble</title>
 <link>http://www.fastcompany.com/blog/outervillage-outervillage/outervillage-technology-news-and-ideas/dell-trouble</link>
 <description>&lt;p&gt;Dell may soon go the way of the &lt;a href=&quot;http://en.wikipedia.org/wiki/Dodo&quot;&gt;Dodo bird&lt;/a&gt;.  All the signs are there.  Some of their recent announcements are setting off warning signals.  &lt;/p&gt;
&lt;p&gt;These include:&lt;br /&gt;
1) Announcements of &lt;a href=&quot;http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;amp;articleId=9073978&amp;amp;source=rss_news50&quot;&gt;additional job cuts&lt;/a&gt; (5,600 more jobs in addition to the 3,200 already announced).&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/outervillage-outervillage/outervillage-technology-news-and-ideas/dell-trouble&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <category domain="http://www.fastcompany.com/tags/job-cuts">job cuts</category>
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 <category domain="http://www.fastcompany.com/taxonomy/term/6">Careers</category>
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 <node>791213</node>
 <pubDate>Mon, 07 Apr 2008 14:45:33 -0400</pubDate>
 <dc:creator>Outervillage Outervillage</dc:creator>
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