books

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

DJ Francis — Tue, 29 Apr 2008 06:44:28 -0400

Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?

In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:

Book it!

Kate Rockwood — Tue, 22 Apr 2008 11:41:28 -0400

Bookworms rejoice! Reviews of business-tinged reads.

Devil May Care

Rachel King — Thu, 17 Apr 2008 11:54:38 -0400

The 007 series continues with the latest book, Devil May Cry, by Sebastian Faulks -- the 36th in the series. The franchise, which has grossed $11 billion from the films alone, hasn't ceased to bring in the big bucks, and probably won't halt with the release of the next film, Quantum of Solace.

Personal Days

Rachel King — Thu, 17 Apr 2008 11:39:49 -0400

Ed Par, cofounder of the literary magazine The Believer, is releasing his new book, Personal Days, a witty tale of corporate America. "Cube monkeys" will find resonance in this lighthearted adventure into white-collar living.

Work/Life

Lost in Translation?

Kevin Ohannessian — Mon, 14 Apr 2008 12:05:41 -0400

For decades CliffsNotes has helped students digest the verbosity and virtuosity of Shakespeare's plays. Now the company is extending that approach to a new market with Manga editions of Hamlet, Julius Caesar, Macbeth and Romeo and Juliet. The plays are greatly abridged ("so reading these isn't tedious torture," according to the website) and paired with comicbook art in the style of the Japanese -- big eyes, cute faces, and exaggerated poses.

The Seven "T's" of Oz to Your Personal Transformation

Damian D. "Skipper" Pitts — Sun, 06 Apr 2008 16:10:48 -0400

A Long Walk On A Short Path

Keeping in the tradition of providing clever and entertaining instruction for people to grow their lives, I have teamed up with a new author, Leslie Ann Smith, to help develop an outstanding leadership project based on one of our film classics, "The Wizard of Oz."

Kindling the eBook Market

Kevin Ohannessian — Fri, 04 Apr 2008 13:04:59 -0400

As this article from AP states, Amazon's Kindle has revitalized eBooks. Sales are up for eBooks, including downloads for Sony's Reader. I reviewed the first version of the Reader, and found it to be a great device with a few small drawbacks. From what I have seen of the second version of the Reader and the Kindle, they have improved over that launch model.

The Monkey Dance & Great Teams

Damian D. "Skipper" Pitts — Thu, 03 Apr 2008 05:44:31 -0400

Learn how to build and manage the process of great teams the U.S. Marine Corps Way!

The Monkey Dance & Great Teams

Damian D. "Skipper" Pitts — Thu, 03 Apr 2008 05:19:39 -0400

Saturday, March 29, 2008
COOLEST BOOK TRAILER EVER!!

Bio and Interests: Vannie Ryanes

Vannie Ryanes — Sat, 15 Mar 2008 13:35:16 -0400

I enjoy writing, reading, cooking and watching old movies. I love mystery novels, especially cozy's like Agatha Christie, etc. My favorite films are the black and white classics and noir.

Presently. Editor of two online lifestyle sites at BellaOnline.com; work and family issues and hot and spicy foods, a recipe column. In addition I am moderator of a business coaching forum and a lifestyle forum.