search engine optimization

The Right Keyphrase Makes All the Difference with Optimization

Jason Bland — Mon, 01 Dec 2008 12:18:48 -0500

The one important element of any search engine optimization campaign is the keyphrase or keyphrases. Get ranked highly on the first page for a not-so-popular term, and your website will have no traffic. Choose a term too common, and your website will have high volumes of low quality traffic.

No Dancing on the Conference Table

Jason Bland — Mon, 01 Dec 2008 12:15:40 -0500

The holidays are a great time to kick back, let your guard down, and hit a few parties. Your company may also be hosting a few parties; and regardless the party, do remember all eyes are watching.

It doesn’t take long for a good time to turn into a good laugh, which can then turn into an embarrassment. Since the majority of your party attendees will have a camera-ready cell phone in their pocket, your embarrassing moment could result in starting the New Year with a reputation management problem.

Next Year's SEO Success Must Begin Now

Jason Bland — Mon, 01 Dec 2008 12:14:04 -0500

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies.

If your law firm is planning to harness the power of the Internet for 2009, some early planning may be needed.

Its Google . . . Stupid

Jason Stanard — Mon, 24 Nov 2008 16:48:35 -0500

A Weekly blog giving informed readers accurate and tangible information to assist them in better optimizing their web sites.

Bio and Interests: JD Rucker

JD Rucker — Tue, 18 Nov 2008 16:34:46 -0500

I am an Internet entrepreneur who works with several companies. Currently, I work with TK Carsites, Media Caffeine, and other high-profile clients. My primary service is complete Internet marketing that includes search engine optimization, social media marketing, and reputation management.

The Bottom Link

Jason Bland — Tue, 18 Nov 2008 07:54:43 -0500

Many web sites use flash, java, or images for their top or side menu links. The fancy rollover effects are esthetically enhancing to the web site’s design so its no mystery why they are popular. However, Google needs plain text links to best navigate your web site.

How Your Law Firm's Web Site Can Impress the Google

Jason Bland — Tue, 18 Nov 2008 07:49:41 -0500

Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around.

Search Engine Optimization Can be the Saving Marketing Technique in a Tough Economy

Jason Bland — Thu, 13 Nov 2008 08:23:21 -0500

The internet offers a great variety of marketing opportunities that fit into a small businesses budget. However, some of those such as pay per click, may not be suitable during tough economic conditions.

By now, most people probably are getting tired of hearing “times are tough”. A line that was overplayed by every running public official in the last election is something everybody knows. Rather than looking at economic conditions as a giant beast that just simply can’t be concurred, lets find a way to walk around it.

Big Brother is Everybody and Everywhere

Jason Bland — Mon, 10 Nov 2008 14:11:00 -0500

While the theories of a “big brother” conspiracy consisted of cameras on every corner and “the man” watching your every move, the reality is everybody is big brother. The cameras on every corner have turned into the camera in everybody’s pocket.

The television monitors in hidden basements are now YouTube, Google Video, and Yahoo Video. Behaving in front of the media now means, behaving in front of everyone in public.

Legal Marketing and Calming Fears

Jason Bland — Mon, 10 Nov 2008 14:09:58 -0500

The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning.

The Power of Multiple Blogs - On Site and Off

Jason Bland — Mon, 10 Nov 2008 14:08:40 -0500

If you have a web site, you absolutely need an on site blog. Your search engine optimization company should have set one up. This keeps your web site fresh, dynamic, and search engine friendly.

But does it help to also have blogs on Wordpress.com, Blogger.com, and other third party blog web sites? It turns out, yes it does.

By having a couple other blogs, you are increasing exposure and links to your main web site. You can keep them updated with similar content to keep them fresh.

Bio and Interests: Brandon Soo

Brandon Soo — Mon, 10 Nov 2008 00:40:52 -0500

Elect a New Brand for Your Law Firm

Jason Bland — Mon, 03 Nov 2008 15:27:35 -0500

While many of us are anxiously waiting election results to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm. Your law firm web design is going to be the first impression given to 100% of the clients you get from the internet.

That is the going to be the impression that makes them contact your firm or move on to the next. The three main attributes of a successful web site can be briefly described as these…

SEOBusiness: Kudos- Domain stats followed by good old fashioned sales strategies

Iris Turner — Mon, 27 Oct 2008 09:37:56 -0400

Kudos - SEOBusiness: Domain stats followed by good old fashioned sales strategies

I thought that your comments on Good Old Fashioned Sales Strategies was excellent. Maybe the only point I thought you missed was that interacting directly with customers is also very rewarding personally.

SEOBusiness: Domain stats followed by good old fashioned sales strategies

Iris Turner — Tue, 21 Oct 2008 19:10:44 -0400

SEOBusiness: Domain stats followed by good old fashioned sales strategies

10/21/2008

SEOBusiness: Domain stats followed by good old fashioned sales strategies

Iris Turner — Tue, 21 Oct 2008 18:59:42 -0400

Successful implementation of killer sales strategies using real-life experiences and example(s) as a website owner. nstead of pumping too much money into attracting clicks, why not start a long-term customer-focused approach? Manual submission to SEs, and site linking are only great for clicks and occasional sales.

Time it Takes to Get to the Top

Jason Bland — Mon, 20 Oct 2008 09:25:09 -0400

When encouraging businesses, insurance agents, insurance companies,law firms, and sole practicing attorneys to move forward with a search engine optimization project, the one question that always comes up is “how long is it going to take?”

Search engine optimization is a progressive process which means your ranking will gradually increase over time.

So here is something you won’t get from other SEO companies; a direct answer. Generally… 2-4 months in most markets.

Bio and Interests: Uwe Stern

Uwe Stern — Fri, 17 Oct 2008 17:10:35 -0400

Bio and Interests: Rich Brooks

Rich Brooks — Thu, 16 Oct 2008 18:15:15 -0400

Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, ME. He writes a monthly email newsletter, flyte log, and blogs regularly at flyte blog: web marketing strategies for small business and at MaineToday.com on Web marketing topics such as search engine optimization, email marketing, business blogs and building Web sites that sell.

Reputation Management - When Good Names go Bad

Jason Bland — Mon, 13 Oct 2008 09:23:24 -0400

Everyone makes mistakes but with the eye of the Google always watching, those mistakes often become public. Here is a short list of things to do if your personal or business reputation is in jeopardy.

Do Not Reply

Replying to a negative blog post or bad review will simply give credibility to the bad press. You should never address the issue publicly or openly deny anything. Your online reputation management campaign should proceed without mentioning the bad press.

The Psychology of Law Firm Marketing

Jason Bland — Mon, 13 Oct 2008 09:15:19 -0400

It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market. Lawyers are flocking to the internet to invest their marketing dollars. And they should.

Ranking Your Law Firm Higher with Popular Legal Terms

Jason Bland — Tue, 07 Oct 2008 13:21:13 -0400

The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic.

Looking Your Best for Search Engine Optimization

Jason Bland — Tue, 07 Oct 2008 13:19:32 -0400

Traffic is just one part of search engine optimization. In most cases, its not the traffic that makes SEO worth the money, it’s the new business. New business from web traffic is all about conversion.

If you walk into a store that is dirty and has disorganized shelves and an overall unpleasant environment, is it likely that you will become a loyal patron? Probably not. Your web site is no different.

For Reputation's Sake, Do the Google

Jason Bland — Tue, 07 Oct 2008 13:18:52 -0400

Did you know that searching before buying is becoming a common practice among businesses and consumers across the nation? That means, somebody who may be considering your law firm more than likely will Google it, prior to retaining it.

Which leaves a very important question. Have you Googled your firm? If not, Ebadpress.com has setup a Googling tool at http://www.ebadpress.com/google_yourself.html so that you can see what potential clients are seeing when looking up your law firm.

About Internet Marketing Today

Steven LaLonde — Wed, 01 Oct 2008 17:20:10 -0400

A Blog about Internet Marketing today, by Steve LaLonde. We'll talk about all sorts of fun stuff happening in the world of Internet Marketing and more specifically, Search marketing. Things like Pay per Click (PPC) advertising, Search Engine Optimization (SEO), Interactive, Viral, Persuasion Marketing, Website Analytics and Testing - - and More!