search engine optimization

First Ever Automotive Digital Marketing Boot Camp Planned Ahead of NADA

Brian Pasch — Fri, 20 Nov 2009 11:26:51 -0500

The Pasch Consulting Group has organized the automotive industry’s first ever Automotive Marketing Boot Camp. The boot camp will be held on February 12th; the day before NADA starts in Orlando.

Car Dealer Website Buyer’s Guide Just Released by Pasch Consulting Group

Brian Pasch — Tue, 10 Nov 2009 09:29:58 -0500

The Pasch Consulting Group is releasing its 2nd annual Automotive Search Marketing Architecture (ASMA) report for sale to the automotive community. The report represents an excellent buying guide for auto dealers considering a new or additional automotive website.

Brian Pasch, Automotive SEO Expert to Speak at the Driving Sales Summit in Las Vegas

Brian Pasch — Wed, 28 Oct 2009 10:13:31 -0400

The Driving Sales Executive Summit will take place on October 13th in Las Vegas, Nevada. Brian Pasch, an automotive SEO expert, has been invited to the Summit to offer his insight during a round-table event discussing Automotive SEO and Internet Marketi

34 Automotive Website Providers Will Be Reviewed in Search Marketing Architecture Study

Brian Pasch — Mon, 26 Oct 2009 10:22:52 -0400

The Pasch Consulting Group (PCG) will review more than 30 automotive website platforms in this year’s Automotive Search Marketing Architecture (ASMA) study. This is double the number from last year’s study. The ASMA study will identify automotive website providers that off

Adventures in Personal Branding

Dan Ouellette — Tue, 20 Oct 2009 20:57:35 -0400

I walked away from Dan Shawbel's Personal Branding Summit in Boston thinking "I'm going to give this a try." Now I haven't bought Dan's Me 2.0 book yet but I've been reading his blog and trying to incorporate some of his personal branding ideas.

Enhance Your Insurance Marketing with a Call to Action

Jason Bland — Tue, 20 Oct 2009 13:24:16 -0400

When you have traffic on your insurance website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional insurance website with inbound links,
and your website appears on the first page of search results, then it
is time convert traffic to new policies.

Syndicating Links for Search Engine Optimization

Jason Bland — Tue, 20 Oct 2009 13:23:32 -0400

To get to the first page of Google and other search engines, you
need links to your website. That is to say, you know other websites to
link to yours without you linking back to them. By now, most people
looking into search engine optimization have heard that.

What is the best way to do that? Content and syndication. When an
article is written about your company and posted into blogs that
syndicate into Google Blog Search, article directories, how-to’s, etc,
then it becomes available for the public to use.

Syndicating Links for Search Engine Optimization

Jason Bland — Tue, 20 Oct 2009 13:23:16 -0400

Your Law Firm Marketing Needs a Call to Action

Jason Bland — Tue, 20 Oct 2009 13:20:10 -0400

When you have traffic on your law firm’s website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional website with inbound links, and your
website appears on the first page, then it is time convert traffic to
new cases.

The Perils of Being Closed Minded During Brainstorming Sessions

Dan Ouellette — Sun, 18 Oct 2009 19:54:18 -0400

I was exposed to a bout of close mindedness this past week. No, not me...a colleague of mine. As search professionals we are sometimes tasked with coming up with ideas for campaigns that will help the client reach their goals online.

Brian Pasch, Automotive SEO Expert to Speak at the Driving Sales Summit in Las Vegas

Brian Pasch — Tue, 13 Oct 2009 10:25:57 -0400

How a friend's birthday party for her 1 year old organized my life

Dan Ouellette — Mon, 12 Oct 2009 14:50:06 -0400

I went to one of my friend's birthday party the other day. Actually, it was for her one year old. As I went around meeting and greeting, watching other toddlers crawl about, eyeing the parents and their stress levels, I realized that this party for this one year was organized chaos. Screaming kids, screaming parents, food everywhere, and it's at that point that I realized that my life was also an organizational disaster.

Immediate Traffic from Online Law Firm Marketing

Jason Bland — Thu, 08 Oct 2009 13:25:14 -0400

Unlike other legal marketing
and search engine optimization companies, we like to express an honest
expectation of how search engine optimization works. The search engine
optimization process is progressive, which means a newly optimized
website will gradually make its way to the first page of Google for its
related search terms.

Optimizing Your Existing Attorney Website

Jason Bland — Thu, 08 Oct 2009 13:24:40 -0400

As the web standards change, your website may become an obsolete part of your law firm marketing
effort. However, not all attorney websites are over the hill. You may
in fact own a search engine friendly website that just needs a few
modifications.

Here is a checklist to determine whether or not you need to upgrade your site’s design.

Your Law Firm’s Website is the New Marble Floor

Jason Bland — Thu, 08 Oct 2009 13:23:14 -0400

Upgrading your law firm’s design could possibly upgrade your
website’s performance. Imagine for a moment that you are shopping
online for an item. You use the usual methods to find websites that are
selling the very item you need or want.

Good Law Firm Websites Rank Number One

Jason Bland — Thu, 08 Oct 2009 13:22:37 -0400

As new methods of online law firm marketing
surface and existing forms get enhanced, it’s important to notice
another change in the webosphere. Things are getting prettier.

Designing Your Law Firm Website Like Apple without Sacrificing SEO

Jason Bland — Thu, 08 Oct 2009 13:22:15 -0400

What Your Law Firm Can Learn from Apple Part II

Last week, we discussed the simplistic, clear, and intuitive brand
of Apple. With their easy to identify stores, no frills image, and use
of negative space (white space), they have been able to dominate their
markets in a way that “clutter as much as possible” Microsoft has not.

What Your Law Firm Can Learn from Apple

Jason Bland — Thu, 08 Oct 2009 13:21:34 -0400

An easy way to stay ahead of the competition is to look at other law
firms in your area to see what they are doing, and then implement a
better strategy. That’s actually basic marketing. However, to really be
an innovator in your field, look around at other industries and see
what you can learn from them.

What RSS Can do for Law Firm Marketing

Jason Bland — Thu, 08 Oct 2009 13:21:04 -0400

RSS stands for Really Simple Syndication. With a name like Really
Simple Syndication, the workings for a beginner can be anything but
simple.

Most popular blog platforms will automatically generate RSS feeds.
Blogs like Wordpress, Blogger and TypePad will create an RSS feed based
on your blog entries. Then other blog owners can receive your RSS feed
and subscribe to your content. Or they can subscribe to your content
using an RSS feed aggregator like the freely available Mr. RSS Puller
(http://mrrsspuller.sourceforge.net/).

Filtering Search Engine Traffic on Your Website

Jason Bland — Thu, 08 Oct 2009 13:18:30 -0400

A major concern for many regionally focused website owners (such as
attorneys) is limiting the traffic to fit their niche. For example, a
divorce attorney that specializes in high profile cases can’t optimize
his website for “high net worth divorce lawyer.” Such a term probably
gets very little traffic.

The Annoying Side of the Web – Matching Text with Background

Jason Bland — Thu, 08 Oct 2009 13:18:21 -0400

Over the next few weeks we are going to point out some irritating
features found on certain websites. This week, it’s all about colors.

The Annoying Side of the Web – Stop the Noise

Jason Bland — Thu, 08 Oct 2009 13:17:40 -0400

Continuing with our series on the “Annoying Side of the Web,” this
week’s topic is noise. Remember the early days of the Internet when you
could embed background music? You would visit a website and a little
ragtime tune would pop up.

It may have been neat at the time, but nowadays more visitors than
not find background music to be annoying. If you feel the need to make
your site a multimedia experience, perhaps you can work with your
designer to integrate soft button rollover sound effects or something
less intruding.

Why You Should Be Blogging for Search Engine Optimization

Jason Bland — Thu, 08 Oct 2009 13:17:26 -0400

Having a blog on your website is as much required as your phone
number and contact information. An onsite blog will allow you to offer
your visitors concise information related to your area of practice and
it keeps your website growing with new pages of content on a regular
basis.

Thinking Local for Search Engine Optimization May Yield Greater Results

Jason Bland — Thu, 08 Oct 2009 13:16:29 -0400

When laying out your search engine marketing plan, you should first
decide whether you want to attract the whole world, the whole country
or your neighborhood. Thinking too big at first may actually give you
less traffic.

Just as an example, we will use a Florida divorce attorney who has
offices all across the state. The keyword “Florida divorce lawyer” gets
(according to Adwords) 3,600 inquiries each month.

However, let’s look at the major metro areas and combine their numbers.

Thinking Local for Search Engine Optimization May Yield Greater Results

Jason Bland — Thu, 08 Oct 2009 13:14:31 -0400

RSS stands for Really Simple Syndication. With a name like Really
Simple Syndication, the workings for a beginner can be anything but
simple.