Responding to Peter Brabeck-Letmathe's critique of organic food--that it's too expensive and downright dangerous--author and educator Anna Lappé says that he's wrong, and scared of an organic future.READ»
It's hard to know what products mean when they say they are "environmentally friendly" or "fully compostable," but there are rules about what companies can and can't claim about their products.READ»
What do the Federal Reserve's Quantitative Easing program (which ends this month) and online paid search have in common? More than you might think--as pricing for both use a form of auction models. READ»
When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told.READ»
The viral video of a cat on a trampoline often seeks nothing more than the bragging rights of the number of views that it generates. In contrast, well executed brand-based social media campaigns strive to raise consumers' awareness and improve brand opinion--while driving trial and conversion. READ»
Jason Freeman's organic co-op is launching one of the first farmer-owned, certified organic, Fair Trade, non-genetically modified product lines in North America. READ»
Yesterday, we published post discussing allegations from the Organic Consumers Association that Stonyfield Farm, Organic Valley, and Whole Foods broke away from the organic community to support "co-existence" with Monsanto's GE alfalfa. This is their response.READ»
The non-profit social venture assists the Gulu Agricultural Development Company, and aims to "provide more than just capital" as region hopes to recover from years of civil war.READ»
Microchips are made from silicon and plastic for a good reason: it's very easy to control and make sure each component is exactly like every other. But Dr. Jean-Baptiste Labrune of Alcatel-Lucent Bell Labs thinks that electronics made ...READ»
The ability to gauge a marketing campaign in action is essential and exists for most traditional channels. The most glaring exception is social media. Organic's Steve Kerho unveils a new way to examine an initial campaign splash to determine whether to expect a tidal wave or just a few ripples in the water.READ»
Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the right process is often not. READ»
Most marketers believe that the last thing they need is another media channel to consume their already limited resources. But native apps, especially those for tablets like the iPad, create a very rich opportunity for marketers to engage with consumers. READ»
It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and lackluster integration between the Analytics and Creative teams.READ»
Every CMO's monthly schedule now includes the requisite meeting with the digital team to review last month's brand Web site dashboard. But let's be honest, how informative are these meetings and what are we really learning?READ»
In today's marketing environment, few positions are more challenging than that of the digital media director. Successful directors need a mastery of multiple and diverse specialties; they are the new "Swiss army knife" of marketing. READ»
With an average CMO tenure of 21 months – and growing shorter –incumbent congressmen have a better chance of keeping their jobs than the average CMO. CMOs in the past were typically lumped into one of two categories: creative or numbers people. This is an antiquated notion that is best left behind. Relevant CMOs needs to be equally at home and adept in both the creative and analytics arenas. READ»
