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 <description>&lt;p&gt;Engaged clients and customers are a brand&#039;s best asset.  Social media expert and strategist Lena L. West shares what to do, what not to do, who&#039;s getting it right and whatever else she wants to write about. The Internet lives on.&lt;/p&gt;
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&lt;p&gt; &lt;a href=&quot;http://delsonic.wordpress.com/&quot;&gt;http://delsonic.wordpress.com/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;#160;&lt;/p&gt;
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&lt;p&gt;She is also the CEO &amp;amp; Chief Strategist at xynoMedia Technology, a social media strategy firm.&lt;/p&gt;
&lt;p&gt;xynoMedia’s goal is to help make social media easy to use, manageable and worthwhile for businesses of all sizes.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/profile-bio-and-interests/profile-bio-and-interests-lwest-xynomedia-com&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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