http://www.fastcompany.com/tag/citibank The taxonomy view with a depth of 0. xx http://www.fastcompany.com/profile-blog/fiduciary-planet-0 New world of responsible business, investments, financial services and living. bank of america Citibank ethical investments fidelity fiduciary goldman Innovation investment investment advisors Investments merrill lynch morgan stanley smith barneu stockbrokers subprime wachovia Leadership Management Social Responsibility 802302 Sun, 13 Apr 2008 20:47:56 -0400 Kevin - 802302 at http://www.fastcompany.com http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/epic-fail-customer-service-how-citibank-failed-and-why-they%E2%80%99ll <p> To fail may be human, but for a company to fail at customer service these days may well be disaster. </p> <p> You may remember when I mentioned a Citibank ad last week in a post about <a href="http://onlinemarketerblog.com/2008/03/17/please-ignore-this-ad-features-vs-benefits/" target="_blank" title="Features vs. Benefits" rel="nofollow">features versus benefits in advertising</a>. Their print ad was spot-on when it spoke about how Citibank fit into their customers’ lives (plus, who can resist a cute puppy?). </p> <p> <strong>Epic Fail</strong> </p><p><a href="http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/epic-fail-customer-service-how-citibank-failed-and-why-they%E2%80%99ll">read more</a></p> advertising Amazon Citibank Communication Companies Decision making General Godin Innovation Marketing online marketing Seth - Meatball Sundae web 2.0 Leadership Management Design Social Responsibility 770039 Thu, 27 Mar 2008 07:46:14 -0400 DJ Francis 770039 at http://www.fastcompany.com