"You can try to change the world based on philosophy, doctrine, and belief. But I think the thing that really drives the world is hedonism, the pleasure factor," says Danny Meyer. As CEO of Union Square Hospitality Group, Meyer has opened 28 restaurants, each of which dials up the pleasure factor to new heights, whether it's a four-star meal or a $7 burger (but, what a burger!). Here's how he does it. READ»
