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With Americans Coming Around To Soccer, Is U.S. Domination Around The Corner?

In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki.READ»

ROBOTS   |  Comment

This Week In Bots: Open-Source Learning Bots, Sensitive Robo-Skin, Robot Soccer, Chocolate Printer Bot, And More

What developments in robotics have happened this week? Too many to mention in this space, so unless you are a psychic bot, better read on to find out. READ»

Robo Cloud to Intercept Sun Over World Cup Qatar

Qatari scientists claim to have cracked the problem of shade for crowded stadiums during the 2022 World Cup: Artificial clouds. Really. READ»

Match.com Boss, Now Head of IAC: "There's No Recession in Love"

While the economy tanked, Match.com grew. Former CEO Greg Blatt, who just took over from Barry Diller at IAC, tells us how he did it--and what it's like to go on a Match.com date when you run the company.READ»

SOCCER   |  Comment

Soccer Chief Calls Goal-line Technology "PlayStation Football"

Thought the World Cup had shown soccer's bosses that the sport needs to move with the times? Not according to Michel Platini, the head of UEFA and likely next head of FIFA.READ»

REFEREES   |  Comment

The Top 5 Blown Calls That Technology Could've Stopped

New technology should make flubbed calls a thing of the past.READ»

FOOTBALL   |  Comment

Japan Focuses on the Tech for Its 2022 World Cup Bid

Some people (Sepp Blatter, raise your hand) are not particularly enamored of the idea of soccer embracing technology, but one country is focusing on this for its bid for the 2022 World Cup. Japan, which hosted the tournament alongside ...READ»

World Cup Winners and Losers, By the Numbers

In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»

WORLD CUP   |  Comment

Why FIFA Refuses to Sanction Goal-Line Technology [Updated Again]

Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ»

iFive: The BP Question, G20 Conference, World Cup Aftermath, Apple iPhone 4 Saga Rolls On, LHC Smashes Record

While you were putting your dreams of a World Cup final to bed, innovation was smashing particles together at an amazing rate, ruminating over the fallout of the BP oil spill, and fiddling with its new smartphone.1. It's been 69 days ...READ»

IFIVE   |  Comment

iFive: BP and the Arts, Animals Love Innovation too, Italy Crashes Out, Microsoft Goes Very Mobile, Facebook's New Employee

As Little Italy drowned its sorrows with buckets of grappa and espresso chasers, innovation was poking fun at oil giants, skittering around on its bionic paws and playing Hunt the New Facebook Employee in the corridors of the White ...READ»

IFIVE   |  Comment

iFive: BP Re-Caps Leak, Teething Troubles for Apple, First Female Aussie PM, Epic Sports Matches, Petraeus to Afghanistan

While you were sleeping, and Stanley A. McChrystal was wondering if his next post should be as the France soccer team's manager, innovation was doing stuff. On its iPhone, in pantyhose, and against Ghana.1. After yesterday's ...READ»

AR   |  Comment

Two Augmented Reality Soccer Apps--USA 1 Germany 0

Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic ...READ»

Screw Vuvuzelas, U.S. Soccer Has a Weezer-Penned World Cup Fight Song

Remember the Weezer Snuggie? The band's just blown past their previous brand-plugging efforts with an unofficial tune to support the U.S. World Cup soccer team at the World Cup. Will it help the fleet-footed squad score goals and stay ...READ»

BP   |  Comment

iFive: BP's New Crisis Head and Judicial Buddy, McChrystal's Lumps, Kimmel's ChatShowRoulette, Andes Wins at Cannes, World Cup

While you were sleeping, innovation was punching a British guy who looks like Frodo in the chops, pulling on his Bayou-sourced alligator cowboy boots and getting down to business. Thwack!1. "Stay calm, get organized quickly." This is ...READ»

Adidas: We're Beating Nike in the World Cup Brand War

Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ»

WORLD CUP   |  Comment

The Making of the World Cup Jabulani Ball: The Movie

Jabulani, the official ball of the World Cup, seems to be the focal point of the tournament so far. The $150, eight-paneled synthetic ball is thermally bonded together, rather than being stitched, as traditional footballs are. And ...READ»