Brand strategy | Fast Company

How To Escape PR Hell

BY David BrierWed Feb 8, 2012

With 2,000 press releases distributed every day, there’s never been a better time for great PR or a worse time for bad PR. Brand identity expert David Brier teams up with cartoonist Tom Fishburne to expose why PR has gotten such a bad name--and what you can do to avoid it.READ»

LEADERSHIP | Comment

Escape From Super Bowl Advertising Hell

BY David BrierThu Feb 2, 2012

The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair. READ»

LEADERSHIP | Comment

A Word Of Encouragement For The Rebels Who Dare To Create

BY David BrierSun Dec 18, 2011

When it comes to branding, there is one important and critical point that is sometimes overlooked: That every brand goes back to a courageous individual who dared to say “no” to the status quo, to the ordinary, and to complacency.READ»

LEADERSHIP | Comment

Where Creativity Lives: A (Branding) Tale Of Two Cities

BY David BrierMon Nov 21, 2011

Delaware vs. New York: a video smackdown proves destination branding is tougher than you might think. READ»

BARNES & NOBLE | Comment

What Every Company Should Take From Barnes & Noble: A Page From Their Corporate Playbook

BY Aaron ShapiroWed Nov 9, 2011

With the launch of the Nook Tablet and the announcement that it expects to generate $1.8 billion from the Nook line this year, Barnes & Noble did something that anyone who cares about technology and business should find inspiring: It became a technology company. Here’s what it did to transcend its would-be analog and fruitless future. READ»

LEADERSHIP | Comment

Injecting Some Serious Swagger Into Your Brand Personality

BY Josh LinknerTue Nov 8, 2011

Companies that try to appeal to everyone end up delighting no one; most brands are like needy teenagers, desperately trying to blend in. In turn, we care little about brands and often make decisions based on who has the best deal-of-the-day since true differentiation is nonexistent. If you or your company has the personality of a pet rock, it’s time to shake things up. READ»

FUTURE OF NEWSPAPERS

LOL: Newspaper Industry Aims To Save Itself With Hideous Print Ads

BY John PavlusThu Nov 3, 2011

In 2009, media critic Clay Shirky wrote an essay called "Newspapers and Thinking the Unthinkable," in which he put the economic woes of paper-based newsmedia into historical and cultural context. The tl;dr version of his argument: ... READ»

BRANDING | Comment

9 Steps To Building A Brand That Breaks Through The Noise

BY David BrierMon Oct 17, 2011

Brands have more challenges today yet, in the right hands and minds, greater opportunities. A guide to the rules you should be breaking in branding. READ»

LEADERSHIP | Comment

5 Steps To Turn Your Customers Into Brand Advocates

BY Kyle LacyWed Sep 21, 2011

Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship.READ»

BRANDING | Comment

How Manhattan's Queen Of Facials Rebranded, Tripled Business, And Launched A Skincare Line

BY David BrierMon Aug 29, 2011

New York celebrity facialist Joanna Vargas, realizing her own business was in need of a refresh, rebranded her salon--and subsequently tripled business, allowing for the launch of a luxury skincare line. As her before and after proves, branding--whether it's for tennis shoes or expensive eye cream--is never a luxury, but a necessity. READ»

VIRAL | Comment

"Shakespeare In Celebrity Voices" Goes Awesomely Viral, Reveals Important Branding Lessons

BY David BrierThu Aug 4, 2011

Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ»

BRAND | Comment

Anna Garforth, The Latest Phenomenon To Come From England

BY David BrierMon Jul 18, 2011

Brand identity expert David Brier works with some of the finest talent around the globe. In his travels, he came across an amazing talent who uses the world around here as a canvas, injecting as much magic as an episode of Harry Potter.READ»

SONG | Comment

The Music Video Every CMO Needs To See

BY David BrierMon Jul 4, 2011

In answer to the question, "Why do so many brands suck?", brand identity expert David Brier penned this music video after seeing how many uninspired and "beige" brands make it to market only to leave companies wondering why nobody pays attention to their easy-to-ignore launches.READ»

LEADERSHIP | Comment

An Infographic For Spielberg's Super 8 Movie

BY David BrierMon May 30, 2011

Few things go as well together as Summer, Spielberg and Sci-fi. A new infographic sheds light on what's looking to be a killer cinematic experience.READ»

JAMES BOND | Comment

The $5 Billion Franchise (And The Secrets It Left Behind)

BY David BrierTue May 24, 2011

Brand identity expert David Brier uncovers the closely held secrets of a killer franchise and one of the most celebrated international agents in cinema history. And the qualities necessary to hit your target again. And again. And again.READ»

BRAND | Comment

Cookie Cutters Are For Baking, Not Branding

BY David BrierTue May 10, 2011

Brand identity expert David Brier reveals 12 sound bites that have saved more brands from oblivion and premature death.READ»

BRAND LEADERSHIP | Comment

12 Ways Brand Leaders Make Better Lovers

BY David BrierMon Apr 18, 2011

Brand identity expert David Brier pondered about the passions that run deep in branding. So he teamed up with word Jedi Marlene Hamerling to flesh out how, and why, we're so insatiable about getting, and staying, on top.READ»

BRAND | Comment

The Last Word in Branding

BY David BrierThu Apr 7, 2011

Brand identity expert David Brier has a thing or two to say about committees and vanilla-branding and invites the Fast Company community to get in the last word on branding.READ»

LEADERSHIP | Comment

Facebook Theatre: A Living Hell

BY David BrierSun Apr 3, 2011

Facebook is everywhere. A recent change introduced chaos instead of order for a number of business people, including me. Here is your warning.READ»

DONALD TRUMP | Comment

How to Brand Like Donald Trump

BY David BrierTue Mar 29, 2011

Native New York brand identity expert David Brier asks, "Who would have thought an inside understanding of New Yorkers would shed light on the way consumers respond to new brands and products?" The Donald knows this. Now you can too. READ»