Brand strategy | Fast Company

Tech Trend: Digital Identity

BY David CapeceTue Dec 15, 2009 at 7:28 AM

Every social network serves a specific purpose… LinkedIn is for professional development, Twitter is for sharing information, Facebook is for life-casting, MySpace is for music sharing, etc. Many of us form a specific identity for each community we are a part of. For instance, we would not share personal information...READ»

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Tech Trend: Smarter Computing

BY David CapeceTue Dec 15, 2009 at 7:24 AM

With the amount of information growing exponentially, internet users can often find sorting through it a daunting and time-consuming task. Web intelligence tools can sort and identify relevant information to solve this problem. In the past, computers have retrieved information based on individual queries. What if all of those queries...READ»

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Top 5 Tools for Developing Your Twitter Profile

BY David CapeceMon Dec 14, 2009 at 7:25 AM

The platform for Twitter is pretty simple – say what you want in 140 characters or less, share links you find interesting, follow other users you find interesting, and converse back and forth through mentions or direct messages. The page is straightforward – no bells and whistles – which is partly why it’s so appealing to users. For people who use Twitter for business purposes, there is another dimension to the microblogging...READ»

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2010 Consumer Tech Trends

BY David CapeceMon Dec 14, 2009 at 7:20 AM

Imagine a search engine that understands more than your search query, it understands your personality. Or, imagine never leaving your inbox — search, play games, collaborate, work, all in one location. We have examined the emerging and established technologies from the past year to project what we should expect in…READ»

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Did MySpace Botch Handling of Imeem Acquisition?

BY David CapeceFri Dec 11, 2009 at 6:53 AM

Imagine yourself sitting in front of a computer, happily listening to music from your favorite online streaming service. All of a sudden, the music stops, and the page refreshes to something you’ve never seen before, with an announcement that your favorite service is no longer available. Sound far-fetched? It shouldn’t. Earlier this week...READ»

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Brand Advertising Review: TOMS Shoes

BY David CapeceFri Dec 11, 2009 at 6:48 AM

As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among...READ»

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Google, New York Times, Washington Post Team Up to Create Living Stories

BY David CapeceThu Dec 10, 2009 at 7:03 AM

It was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google has partnered with The Washington Post and the New York Times to create...READ»

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Is FourSquare a Game Changer?

BY David CapeceThu Dec 10, 2009 at 6:59 AM

The emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...READ»

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How Transparency Helped Facebook Win

BY David CapeceWed Dec 9, 2009 at 7:14 AM

In June 2008, China was still grappling with transparency in reporting from the earthquake in May, the SEC was deciding how to demystify credit default swaps, Barack Obama was on the campaign trail and more than willing to divulge details about campaign contributions, and there was public outcry for government to support, then regulate the sinking real estate market. We were exiting an era of...READ»

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Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

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