The startup Womply recently brought us Groupon-like "effortless offers." Today it launches Loyalty Cloud, hoping to slice through the messy customer-loyalty market with the "simplest loyalty program ever for local merchants."READ»
A growing group of customer experience professionals are working hard to make some of life's most frustrating experiences not just tolerable, but delightful. While customer experience isn’t a new concept, organizations are just starting to formalize the people, processes, and technology to make it all happen.READ»
In a downturn, your company doesn't have to outrun the economy. You just need to outrun your competitors. That's why earning their trust is even more important in tough economic times; here are four solid steps to get started.READ»
Massive amounts of data now being generated require a new, more scientific approach to managing businesses. How to take a page from evidence-based medicine and make data work in your favor. READ»
This week the U.S. Department of Labor released their annual time-use survey for 2010. Based on annual research that has been conducted over many years, it provides a rich repository of information on how American's spend their time. This infographic examines these latest government figures further. READ»
Are analytics a prescription for information overload? Three top Silicon Valley tech titans share views on what's new in e-commerce and retailing. READ»
Sure, games are fun, and group buying is a hot trend, but there’s more to them. What exactly creates the strong attraction for customers? Here are five ways to get the attention your product or service deserves.READ»
Yes, there is a formula for successful pitches. Sam Horn shares secrets to selling your idea based on her extensive work with successful entrepreneurs, best-selling authors and speakers.READ»
Consumers increasingly expect free services, but how can you really make money? Saul Berman, Global Partner at IBM Services shares his perspectives with me based on his new book "Not for Free."READ»
Think that being a wizard at developing splashy ads, branding, and social media campaigns generates an automatic ticket to become the next CMO or VP of Marketing? Think again.READ»
Were Groupon and Kenneth Cole's actions genuine marketing mistakes with authentic responses? Or master-crafted publicity stunts? Is it okay to be politically incorrect for a good cause?
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David Aaker, vice-chairman of Prophet, shares thought-leading views on applying branding to innovation in his new book "Brand Relevance: Making Competitors Irrelevant."READ»
This is the time of year that we resolve to shed that excess weight and save more money. Want to know how 2011 can be the year you actually do it? My research on the latest psychological and neurological studies found that purposefully reducing attention can make behavior change stick.READ»
For many of us, time is more valuable than money these days. Time factors into the value of gifts in many ways, not all of them obvious. Here are some ways to apply Time-Value concepts to make your gifts this year more memorable. READ»
Facebook Messages may lack some features, but it more than compensates with what most people really want--relevance to their time-starved lives. By making messaging streamlined and more meaningful, Facebook has increased its Time-Value and, ultimately, its attractiveness as a customer time magnet.READ»
We all know how social media has impacted our personal lives. How has this impacted the way that people work? Has it made employees more or less productive? How do employees value social media relative to other time alternatives?READ»
