Godin

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

DJ Francis — Tue, 29 Apr 2008 06:44:28 -0400

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?

In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:

Epic Fail: Customer Service - How Citibank Failed and Why They’ll Never Know

DJ Francis — Thu, 27 Mar 2008 07:46:14 -0400

To fail may be human, but for a company to fail at customer service these days may well be disaster.

You may remember when I mentioned a Citibank ad last week in a post about features versus benefits in advertising. Their print ad was spot-on when it spoke about how Citibank fit into their customers’ lives (plus, who can resist a cute puppy?).

Epic Fail

I Finally Get Seth Godin - Eating The Meatball Sundae

DJ Francis — Mon, 24 Mar 2008 07:12:50 -0400

I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.