Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»
To fail may be human, but for a company to fail at customer service these days may well be disaster.
You may remember when I mentioned a Citibank ad last week in a post about features versus benefits in advertising.
Their ...READ»
I admit I used to poo-poo Seth Godin. In my business, that’s akin to
snubbing Jesus. But I never understood why so many marketers loved his
writing. I’d read Seth’s blog, caught him on several podcasts, and read his ...READ»
