Demand Generation

Sales and Methods of Understanding

Tom Levers — Sun, 11 Oct 2009 19:12:17 -0400

No matter if it is working to build a “Company Culture”, or becoming a sales “Rain Maker”, or “Marketing Positioner” of the next Widget… you will get further if you apply the toolkit of how individuals use “Methods to Understand”.

Appointment Setting at the C/VP Level

Michael Damphousse — Mon, 21 Sep 2009 15:35:52 -0400

One of the biggest challenges that sellers face is how to get the time of a C-Level prospect inside big companies - how to set an appointment with that VP or CxO that we know is the perfect prospect.

There are typically four channels available to achieve this:

B2B Appointments, A Third of C/VP Execs Delegated Down - POLL

Michael Damphousse — Sun, 30 Aug 2009 12:04:23 -0400

B2B Appointments, A Third...Original post at Smashmouth Marketing with readable charts

At one time or another, I've been asked by demand gen folks, Green Leads' clients and prospects, "So you set b2b appointments only with C/VP level executives?" So a LinkedIn Poll was in order.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Michael Damphousse — Sat, 29 Aug 2009 14:20:50 -0400

Inbound Marketing and Outbound Marketing...Smashmouth Marketing Original Post

Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing."

ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some ...ahem... relevancy -- just a little fun ;)

How to Find New Customers

TJ McCue — Fri, 01 May 2009 16:37:27 -0400

Content is king. Most internet players already know this, but there's always new companies and people entering the fray who somehow think its about a pretty photo or webpage.