With an average CMO tenure of 21 months – and growing shorter –incumbent congressmen have a better chance of keeping their jobs than the average CMO. CMOs in the past were typically lumped into one of two categories: creative or numbers people. This is an antiquated notion that is best left behind. Relevant CMOs needs to be equally at home and adept in both the creative and analytics arenas. READ»
Don’t only build your strengths:Here’s another little trap to avoid if you are trying to land a job or a promotion.Many populist life-skills coaches promote the idea that you should
concentrate on building your strengths, while ...READ»
You are in an important meeting, and your 6 year old daughter calls - should you take that call or continue with your meeting?
You would like to start working on your strategic plans, your vision, and your mission, but you ...READ»
Gordon Bethune, the former Chairman and CEO of Continental Airlines used to say, “If you have a buger on your nose and your team says, boss you look great today, because they are too afraid to tell you the truth, then you have a ...READ»
