Leadership

Prime Access' LGBT Media Strategy

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Howard Buford
CEO
Prime Access
New York, New York

Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.

Macy's Pro-Gay Message

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Corliss Fong
Vice President of Diversity Strategies
Macy's
Cincinnati, Ohio

Corliss Fong, 59, helps the nation's largest department-store chain reach gay and lesbian customers across its 850 stores, managing everything from its shift to a more inclusive gift registry to the controversy that erupted after one of its Boston stores removed a gay-themed window display.

GLAAD's Helping Hand

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Rashad Robinson
Senior Director of Media Programs
Gay and Lesbian Alliance Against Defamation
New York, New York

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.

Logo's Loyal (and Lucrative) LGBT Following

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Lisa Sherman
Executive Vice President and General Manager, Logo
Viacom
New York, New York

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.

American Airlines' Gay-Friendly Skies

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

George Carrancho
National Sales and Marketing Manager, LGBT Community
American Airlines
Fort Worth, Texas

George Carrancho, 43, manages American Airlines' Rainbow Team, the first dedicated LGBT sales staff and Web site to target the $65 billion American gay and lesbian travel industry.

A Problem-Solver's Guide to Copycatting

Dan & Chip Heath — Tue, 01 Dec 2009 13:00:00 -0500

Your business has a big problem. You've thought about it, but you can't seem to crack it. So you consult your colleagues -- to no avail. Then you turn to the big guns -- your industry's top experts. They've got nothing. (Well, to be precise, they've got 40 PowerPoint slides worth of nothing, and you've got $225,000 less of something.) Now what?

How to Write a Mission Statement That Isn't Dumb

Nancy Lublin — Tue, 01 Dec 2009 13:00:00 -0500

Here are four mission statements. Two are from real organizations. Two were created by Dilbert's Automatic Mission Statement Generator. Can you guess which ones are genuine?

1. It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs.

2. Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance-based infrastructures.

3. To improve lives by mobilizing the caring power of communities.

Intel Risks It All (Again)

Ellen McGirt — Tue, 01 Dec 2009 13:00:00 -0500

When Paul Otellini, Intel's famously reserved CEO first heard the news, he got quiet. "The madder I get, the quieter I get," he says, an important footnote for any Otellini user manual. He was hushed via press conference by Neelie Kroes, the European commissioner for competition. "Intel used illegal anticompetitive practices to exclude essentially its only competitor and thus reduce consumer choice in the worldwide market for x86 chips," Kroes read last May from the 542-page decision on an antitrust case charging Intel with unfair trade practices.

How an Economist's Cry for Ethical Capitalism was Heard

Danielle Sacks — Tue, 01 Dec 2009 13:00:00 -0500

Noreena Hertz had to seduce Bono. The Cambridge University economist was writing a book on the developing world, and Bono's personal saga of getting the U.S. government to cancel more than $400 million of debt was just the pop-culture bridge she needed to move her ideas beyond the wonkish corridors of academia. After all, Hertz's motive for The Debt Threat -- a deep dive into the debt trap that, she argued, would have global consequences for all -- was to juice the campaign that had been building slowly in activist ranks.

Cellphonometry: Can Kids Really Learn Math From Smartphones?

Elizabeth Svoboda — Tue, 01 Dec 2009 13:00:00 -0500

In middle school, math was Taylor Scott's worst subject by far. "I honestly hated it," says Scott, now a 15-year-old sophomore at Southwest High School in Jacksonville, North Carolina. She'd take notes as the teacher droned on, but she never really wrestled to understand the concepts until she was home alone with her textbook -- and sometimes not even then. Most of the time, her math grades hovered in the B to C range.

Can Chicago's PrivateBancorp Hire Its Way Into the Top Tier?

Jeff Bailey — Tue, 01 Dec 2009 13:00:00 -0500

"Don't hang up. Just listen."

RFD-TV: How an Ex-Farmer Built a $25 Million Media Empire for Rural America

Ryan Blitstein — Tue, 01 Dec 2009 13:00:00 -0500

Patrick Gottsch peers out the window of his rented private jet as it surges above the tree line. "That's our audience," says the squat, worn-faced founder of rural cable channel RFD-TV, pointing down toward the farms jigsawed together along the Iowa-Nebraska border. What people don't understand, he later adds, is that every one of those squares will generate roughly $300,000 this year.

Delphian School Chess Team wins in Corvalis

The Delphian School Oregon — Wed, 11 Nov 2009 09:44:45 -0500

Delphian Chess Team Wins in Corvalis - Goes Undefeated in Intermediate Section

The Delphian School chess club participated in the Fall Colors Chess Team Tournament in Corvalis on Saturday. Players competed in teams of four in matches against teams from other schools. After each match, the results of each of the four games are tallied to determine the winner. Each team played five matches.

Privatizing Gains and Socializing Losses

Michael E. Douroux — Wed, 11 Nov 2009 09:22:42 -0500

"Repealing Glass-Steagall was 'obnoxious' and a bipartisan 'absurdity'...

The end result of the repeal was you have 'taxpayers subsidizing risk-taking' on Wall Street...

'It's the most anti-capitalist thing I've ever heard of in my life.'

...Glass-Steagall wasn't regulation, 'it was common sense'..."

Panama: The Future Hong Kong of Latin America?

Kaihan Krippendorff — Wed, 11 Nov 2009 09:20:07 -0500

I just came back from conducting my program in Panama, and while I have been through the Panama City airport several times, I had never stepped outside its walls. This is a fascinating country. We had 150 attend the seminar including government leaders, CEOs, and entrepreneurs.

Nonsense At Work

James McIntosh — Wed, 11 Nov 2009 06:43:16 -0500

Legally spreading illness:

Here’s a fun question for you. What is the quickest way to legally spread swine flu in the USA? You don’t know? Here’s a clue. It has to do with people you interact with every day.

The answer? Make it difficult, if not impossible, for people who already have swine flu to stay home.

Do you realize that people who interact with the public, people in the services sector, are among those millions of Americans who don’t get paid if they don’t go to work?

Best Digital Practices in the Health Industry

David Capece — Wed, 11 Nov 2009 06:41:10 -0500

Healthcare insurance, reform, H1N1, food contamination and countless stories that pull on our heartstrings are daily discussion topics in newsrooms, blogs and dining room tables across the nation. It should come as no surprise that many of the top 50 digital social-cause influencers are related to health.

Environment and Animals Intersect as Nature’s Cause

David Capece — Wed, 11 Nov 2009 06:36:18 -0500

More and more people are becoming aware of the importance of the natural world and the human impact on our planet. This discussion is growing politically, economically and culturally. The emergence of planetary cause, inclusive of animals and the environment, is being fueled online.

Donald Seoane

Donald Seoane — Wed, 11 Nov 2009 05:51:52 -0500

Donald C Seoane

The group was formed by four
teenage friends from Aston, near Birmingham, England: Anthony "Tony" Iommi (b.
Feb 19, 1948), guitar; William "Bill" Ward (b. May 5, 1948), drums; John "Ozzy"
Osbourne (b. Dec 3, 1948), vocals; and Terence "Geezer" Butler (b. Jul 17,
1949), bass. They originally called their jazz-blues band Polka Tulk, later
renaming themselves Earth, and they played extensively in Europe. In early 1969,

Jordan CP3 III Black Orion Blue

jordan shoes — Tue, 10 Nov 2009 23:59:50 -0500

ou may be looking at these and think to yourself, “Yeah, seen ‘em already. So what?” But be aware, these are the the exact same colorway as the images previously seen. Chris Paul’s new signature jordan shoes takes cues from its previous model, but is formed into a profile that’s a bit more conformed to other successful Jordans. The suede medial upper contains a clever ‘CP’ coat of arms, along with the fleur-de-lis, complimenting the French culture in New Orleans.

Driving Dramatic Progress through Touchstone Events

Seth Kahan — Tue, 10 Nov 2009 21:56:12 -0500

The original touchstone was basanite. It is a smooth, black stone used to test the quality of gold and silver. It was rubbed across the precious metal and the authenticity could be determined by the color of the streak produced. The word touchstone now means anything that tests genuineness or excellence.

"Job Losses Could Trigger Round 2 of Banking Crisis"

Michael E. Douroux — Tue, 10 Nov 2009 17:10:18 -0500

"The unemployment rate now stands at 10.2%, yet stocks are at a 2009 high. The bulls will tell you not to worry; the unemployment rate is a lagging indicator. True as that may be, Charlie Gasparino author of The Sellout, has a word of warning: the jobs data may be a leading indicator when it comes to the health of our banking system.

One of Gasparino's sources, Calyon Securities banking analyst Mike Mayo (who warned of the credit bubble before the crash) tells him, if unemployment rises to 11%, 'there could be an issue where we have round 2 of this crisis.'

Why?

Increase Sales Using Dynamic Marketing

Mr Rickman — Tue, 10 Nov 2009 17:05:21 -0500

As the choices of new marketing strategies and initiatives evolve, organizations constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications channel.

Sales Results Developing Website Conversion Rates

Mr Rickman — Tue, 10 Nov 2009 16:35:11 -0500

A Website Conversion Rate is defined as the number of visitors or potential customer leads to your site that perform a desired action measured against the total number of visitors in within a specific timeframe (ex. 30-days).

Nau Pop-Up Shop is Serious About Sustainability

Stephanie Schomer — Tue, 10 Nov 2009 16:23:47 -0500

West-coast based clothing company Nau is opening a pop-up shop in New York for the holidays, and it’s taking the word “sustainable” to the next level.

Here/Nau/NYC opens Thursday in Soho, featuring its line of eco-friendly clothing. But what’s interesting about the store is that everything—apparel aside—has been collected from waste products of Manhattan and Brooklyn.