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Advertising Lessons From The "Mad Men" Era

As "Mad Men" and other shows based in the 1960s dot the fall TV lineup, those of us who actually work in the ad industry are translating those shows' themes to the here and now. What should we be thinking about on behalf of our brands?READ»

MoonPlayer Takes On Pandora, AirBnB Gets Cash Infusion, WNBC Goes 24/7, And More..

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.READ»

Can Hoover's Marketing Save Dying Soap Operas?

Since the news that ABC was pulling the plug on soap operas All My Children and One Life to Live, the cancellation has been a major topic of discussion online. One thing keeping the story alive 1s the decision made by Hoover to pull all its advertising from ABC in the wake of the announcement.READ»

SAM FORD   |  Comment

In the Wake of ABC Soap Opera Cancellation, Is the Death of Soap Opera an Inevitability?

Yesterday, ABC Daytime made the announcement that they were ending two of their three long-running soap operas, All My Children and One Life to Live, in favor of a cooking show and a "lifestyle transformation" show. READ»

What the Rise of Univision Means for Your Brand

"Every 30 seconds, a Latino turns 18 years old." Here's how smart advertisers and businesses will respond to the shifting demographic. READ»

Get Ready for Social TV

Because a new tech makes wireless networks more efficient and secure--and could lead to socialized television.READ»

PUMA   |  Comment

A History Of Corporate Betrayal

What better way to remember Brutus backstabbing Caesar than by watching movies like "The Informant!" and "The Social Network"? Here are four more corporate-betrayal films primed for the Hollywood treatment.READ»

NBC's "The 20" Gives Local Twitterati Their Ron Burgundy Moments

But what does it mean that one of their own Twitter all-star commentators thinks the whole thing is kind of, well, dumb?READ»

WORK/LIFE   |  Comment

NBC's "Smash" Could Learn A Few Lessons From "Glee"'s Musical Missteps

Fox's "Glee" is slumping in its third season--but does that mean people are losing interest in TV musicals? NBC's new Broadway-focused drama, "Smash" is about to find out. Three industry pros share tips on how "Smash" can avoid "Glee"'s missteps and become, well, a smash.READ»

HULU PLUS   |  Comment

Netflix Spending Up to $100,000 Per Episode of Primetime TV

Wary of competition from Hulu, Netflix aggressively expanding its online catalog with current episodes of primetime TV shows--at a cost between $70,000 to $100,000 per episode.READ»

How a Personality Test Designed to Pick Astronauts is Taking the Pain Out of Customer Support

Psychologist Taibi Kahler worked with NASA to create a program to figure out which astronauts had the right stuff. Now eLoyalty is using his system to make sure support staff don’t send customers ballistic.READ»

HULU   |  Comment

Hulu’s Kilar: We’re Going to Make You Love Ads

Commercials will be an inevitable part of online television, says Jason Kilar. Here are three ways Hulu is trying to make them better.READ»

Bravo's Bravo Now iPad App Drives Dual-Platform Usage

Lisa Hsia directs the team behind Bravo Now, an app that enhances viewers' interactive experiences.READ»

Team Coco Head Talks Conan O'Brien, Social Media, Crowdsourcing His First Guest

To find out more about Conan O'Brien's innovative use of social media, we spoke with John Wooden, GM and executive producer of Team Coco Digital. READ»

You're Never Too Old to Reinvent Yourself. Ask This 82 Year Old Entrepreneur

Talk about reinventing yourself! Marjorie Alfus is someone who has successfully navigated numerous iterations of her career including scientist, lawyer, real estate, television producer, entrepreneur, mother, grandmother, and health care advocate.READ»

NBC's "Community" to Pre-Premiere With a "Twittersode"

Ugh to the word "Twittersode," but yay to more "Community." NBC's returning sitcom premieres today, but first there'll be a pre-premiere episode played out on Twitter.READ»