google adwords | Fast Company

Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

BY Austin CarrTue Feb 7, 2012

Zac Moffatt, digital director for the Romney campaign, talks shop on Square, Instagram, Twitter, and the "On-Demanders."READ»

LEADERSHIP | Comment

Four Awesome Marketing Vehicles You Probably Take For Granted

BY Howie JacobsonMon Dec 19, 2011

The astounding pace of innovation is partly what numbs us to the potential of online marketing vehicles. Why should I bother optimizing a Facebook presence when Google Plus is the new, hot thing? Will Groupon succeed, or be succeeded by something smarter and more powerful? This sort of thinking is understandable, but not particularly helpful, so here's a road map to get started. READ»

LEADERSHIP | Comment

How Your Dog Can Teach You To Speak To Your Audience

BY Howie JacobsonThu Dec 8, 2011

After many failed, comical months spent teaching my dog to obey simple commands, I finally realized it wasn't working because I was trying to teach her English. Instead, I should have been speaking Dog all along. When it comes to marketing your brand, there's a lot you can learn from Fido. READ»

LEADERSHIP | Comment

3 Marketing Insights From My First Driving Lesson

BY Howie JacobsonSat Nov 26, 2011

Marketing and operating a manual transmission are both about balancing momentum and leverage. Movement and power. Opportunity and risk.READ»

LEADERSHIP | Comment

How Hitchhiking Made Me A Better Marketer

BY Howie JacobsonMon Nov 21, 2011

Here in South Africa, my family and I are getting used to relying on the kindness of strangers. With no car (yet), no contacts, and frequently no clue, we’ve gone from reluctantly accepting assistance to actively sticking our thumbs out. In so doing, I’ve discovered a few things about human nature that make me a smarter marketer.READ»

LEADERSHIP | Comment

5 Ways To Build Engagement Using Positive Feedback On Your Company's Website

BY Howie JacobsonThu Nov 3, 2011

My son and I accidentally climbed a mountain recently; we had meant only to walk up a little way, but two hours later, we were at the top. We couldn’t stop climbing because of all the immediate positive feedback. As a business, the most desired action on your website is your summit. How can you entice prospects to climb to the top?READ»

GOOGLE ADWORDS | Comment

Chi Marketing: Why Marketing Doesn't Have to Be Hard

BY Howie JacobsonThu Aug 11, 2011

Inside-out improvement, also known as Chi Marketing, doesn’t begin with a laundry list of possible tactics to improve traffic and conversion. It doesn’t focus on results at all, at least not at first. Rather, Chi Marketing looks at your core form first, so that all the peripheral marketing tactics flow naturally from that core. READ»

LEADERSHIP | Comment

How To Market Like A Horse Whisperer

BY Howie JacobsonTue Jul 5, 2011

What can online marketers learn from a horse whisperer? How is your Web site like an airport in a foreign country? And what's the relationship between alternate side of the street parking in Manhattan and a pasture in rural Virginia? READ»

LEADERSHIP | Comment

What You Can Learn From a Pooping Sloth

BY Howie JacobsonThu Mar 24, 2011

Stella is a sloth living in a rainforest in Costa Rica, and she's one of the laziest creatures on earth, spending all day on a tree limb, languidly chewing leaves and twigs. Stella's not exactly Fast Company. But she's still got a trick or two to teach most businesses...READ»

LEADERSHIP | Comment

How to Write a "Cut Through the Clutter" Paid Search Ad

BY Howie JacobsonSun Feb 6, 2011

Paid search is the most competitive advertising platform on the planet. All your competitors are there, shouting the same things louder and louder in an attempt to attract prospects. If you want to win, you need a different approach.READ»

GOOGLE | Comment

Candidates Turn to YouTube for Geo-Specific Ad Campaigns for Mid-term Elections

BY Austin CarrMon Aug 23, 2010

Google has seen adoption rates for online political ads increase by 800%. Will YouTube's campaign service impact the mid-term elections?READ»

ADWORDS | Comment

Google Fights for Underdog Candidates (And More Profits)

BY Austin CarrThu Aug 12, 2010

The search giant is lobbying the FEC for an election ad exemption that could bring in a bonanza of AdWords cash.READ»

FOURSQUARE | Comment

Foursquare's Business Chief on Revenue Plans, Google AdWords, and Why Marketers Shouldn't Delay on Geo-location

BY Austin CarrThu Jul 29, 2010

Despite research showing location based services are little-used and largely unknown, Foursquare's head of development sees big growth and innovation on the horizon.READ»

GET THE JOB YOU WANT | Comment

Google Experiment Gets Creative Job Seeker an Agency Post

BY Addy DugdaleThu May 13, 2010

There are many stories about how young creatives get themselves the job of their dreams, but Alec Brownstein's pitch has to rate as one of the best. He spent $6 on Google adwords to reach five creative directors at major advertising ...READ»

GOOGLE ADWORDS | Comment

Local Search and Facebook Local

BY David ForemanFri Mar 5, 2010

Use Localeze, Info USA and Axiom to get franchise locations listed across a plethora of sites on the web and off line in one fell swoop. I am very familiar with local search and have pushed many of my clients to top spots ...READ»

TECHNOLOGY | Comment

Is Google Profiting Unfairly From Typosquatters?

BY Jesse AshlockWed Feb 17, 2010

A Harvard professor has made it his personal crusade to tell the world how the search giant makes buckets of duckets off people who register deceptive Web addresses.READ»

MARKETING PROGRAM | Comment

Marketing Program Uses Software to Connect Companies to Sales

BY Clint GWed Feb 10, 2010

As the economy begins to improve, many businesses are again starting to seek out assistance from marketing companies to help develop online and traditional marketing programs to attract new customers. Businesses that are ...READ»

GOOGLE ADWORDS | Comment

Social Media Marketing For Microsoft Partners – With Real, Measurable Results

BY David ForemanThu Sep 10, 2009

Interactive Limited has recently achieved impressive results with Microsoft Dynamics Partners by using unique social media marketing strategies. The methods we use are low cost and create a permanent benefit to your web marketing campaign by creating permanent sources of traffic and links to your site.READ»

GOOGLE ADWORDS | Comment

Internet Marketing Tips

BY David ForemanTue Jul 28, 2009

Using the keyword query report to lower your AdWords spend.READ»

ADVERTISING | Comment

Free SEO Course

BY Zvi Peretz CohenMon May 11, 2009

Free SEO CourseREAD»