Whole books have been written about market segmentation, so it is difficult to summarize it on a page. One of the leading segmentation methodologies, that became part of teaching at the Harvard Business School, is what we lived ...READ»
The open source community shares its code and ideas and this blog is designed to open source a playbook on blue ocean marketing and a deliver “Blue Ocean Ten Point Plan”.
I lead marketing for one of the largest ...READ»
Ford is planning to open its Sync in-car computing platform to third party app developers, the automaker tells FastCompany.com.
The idea is still nascent and there is no hard-and-fast timeline for release, says Prasad Venkatesh, who ...READ»
We noted yesterday the way the White House was embracing open source principles with its switch to Drupal for its Web site, and today there's news that a different quarter of government is keen to go open: The Defense ...READ»
What do the White House and FastCompany.com have in common? The both run on Web engine Drupal. The White House has just switched over. Obama loves some open-source, it seems.
When Bush was still sitting in the big chair, the White ...READ»
Augmented Reality may well be the killer app for GPS and compass-empowered smartphones, but the tech has a significant drawback--it requires accurate points of interest to make it useful. A new start-up, L.A.-based unit called ...READ»
Want those hours of time spent surfing Facebook to make a difference in the world? No joke, here’s your chance: Mozilla, the parent organization behind the Firefox web browser, is sponsoring a “Service Week” September 14th – ...READ»
