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The Facebook IPO: A Mega, Meta Mashup Of Media

We sifted through media coverage of Facebook's imminent IPO to bring you the mother of all news roundups. Get ready to ride the linked-up lightning.READ»

Be Like Mark: 8 Ways To Emulate Facebook's Zuckerberg, The Unlikely Leader

Whether you love him, hate him, or are just a little jealous of his newly minted multi-billionaire status, you have to admit that Mark Zuckerberg, founder and CEO of Facebook, has made some visionary leadership moves. Here's what the rest of us can learn from his controversial reign. READ»

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What Is Facebook's Business?

Facebook makes money by placing ads next to your status updates and photos. How hard could their business be? As its S-1 filing reflects, that answer is more challenging than you think.READ»

Mark Zuckerberg Hacks S-1 Filing With Letter To Shareholders On Eve Of Facebook IPO

In the S-1 document that Facebook filed today in advance of its planned public offering, founder and CEO Mark Zuckerberg laid out his personal philosophy--the one he says will guide the company after it goes public."We don't build ...READ»

3 Things That Will Change After Facebook's IPO, And 2 Things That Won't

Once Facebook goes public, the party's over, right? Less innovation and more kowtowing to Wall Street, no? Maybe. Then again, maybe not.READ»

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Inside Facebook's S-1 Filing: 845 Million Users, $3.7 Billion In Revenues In 2011

The day has finally come as many has long predicted and hoped: Facebook today filed its S1 registration. READ»

Mark Zuckerberg And Sheryl Sandberg Respond To The Great Tech War Of 2012

"Our goal is not to build a platform," Zuckerberg says, "It's to be across all of them." And he alludes to Google+, dismissing it as a "little version of Facebook." Shots fired!READ»

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The Great Tech War Of 2012

Apple, Facebook, Google, and Amazon battle for the future of the innovation economy.READ»

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Why Facebook Will Win

Everything is social--and Zuckerberg hasn't even gone public yetREAD»

Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth

Among the tools Facebook is releasing today in conjunction with New York's annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new Facebook data, and a new ad unit that allows companies to create ads out of their Page posts.READ»

Mark Zuckerberg Can Get Away With Being An Average Public Speaker, But You Can't

When you’re as smart and successful as Mark Zuckerberg, do you really need to become a super-polished speaker, too? Probably not. The rest of us, however, can’t afford to be average, and here’s why. READ»

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New Facebook Timeline Is All About Discovery And Explosive Revenue Growth

Users can now get music, movies, and more right from their new Timeline-enabled profile pages. And Facebook can tap into a mighty Apple app store-like river of cash.READ»

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Could Zynga Game On Without Facebook?

Can you build a long-term business on other people's platforms?READ»

Four Things Zuckerberg Should Tell Marketers...And One He Wouldn't

Many brands clearly have to rethink how they're marketing on Facebook. As brands have grown their social audiences and slowly learned to measure their value, they now face a tougher task, which is to focus on their ability to retain and interest. Many brands are clearly having a hard time doing this. When using Facebook to market your brand, think "WWZD?". READ»

Think You're A Social-Media Guru? Take This Quiz

Social-networking innovators are highly visible and post all over the place--Tom from MySpace is all up in Google+, Zuckerberg's tweeting, and so on. See if you can name that social-media heavyweight based solely on what he wrote. READ»

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Meet The Recent College Grad Behind Facebook's Minimalist Video Call Design

Rob Mason was, until recently, a lowly designer of third-party Facebook apps. Now he's at Facebook, where he's designed the most exciting new feature in recent history. He gives us the scoop on how he made it do just one thing--well. READ»

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Why The Facebook-Microsoft Alliance Should Worry Google

When Google executive chairman Eric Schmidt said recently that a "gang of four" rules today's tech industry, he notably left out Microsoft, arguing that Google, Apple, Amazon, and Facebook control the landscape. Here's why he's wrong.READ»

Mark Zuckerberg, Nonplussed By Google, Sets Facebook's New Course

With 750 million members, the social network will no longer base success on user numbers but on the cool stuff they make using Facebook. READ»

Why Did Myspace Fail?... Are You Listening Microsoft, Yahoo, AOL, And Cisco?

Don't confuse a one-trick pony, first-mover niche player with a visionary company.READ»